Your business card is designed to make a great first impression. But are you aware that the use of colour can significantly affect the way that business cards are perceived? Unlike other aspects of design, the colours that you select have meaning. Understanding the psychology that lies behind colour can help you to create business cards with extra impact.

Define Your Target Audience

Defining your target audience is the first step in selecting colours that connect and create a response. For example, using primary colours works well for child related services but would be out of touch with the mood and expectation of customers seeking funerary services. For the biggest impact, keep your chosen colours consistent across your logo, branding and business card printing.

Find Inspiration

Did you know that 33% of the world’s companies use blue as their primary marketing colour, while 95% use a maximum of two colours for their packaging and publicity? Blue – think Skype and PayPal – is popular because of its associations with trustworthiness, confidence and reliability, while red – Coca Cola, Netflix, Lego – evokes a passionate and visceral response. Be culturally aware when selecting colours if you operate in markets outside the UK – red, for example, is a savvy choice for business cards for use in China thanks to its reputation as a lucky colour. Ensure your business cards are high quality and good design, this ultimately portrays how you will conduct business in the future.

Create Harmony

Using colour in business printing not only evokes a psychological response but an aesthetic one. The way that you blend colours needs to be skilfully done using the principles behind colour theory. To create harmonious schemes that are pleasing to the eye, opt for complementary colours for a high contrast effect or analogous colours that blend together for a more subtle effect. The more attractive your business cards are, the more likely they are to be retained by your recipient – 88% of business cards are thrown away within a week, but cards that use colour are 10 times longer lasting than black and white cards.
For more on business cards take a look at the fantastic article by Elissa Dunn Scott, 4 Business Card Statistics that Will Make You Rethink Your Strategy

Colour critical

Colour can be critical to the success of your business cards, which is why our online business card templates take the guesswork out of getting it right. To create your high quality, high impact business cards today visit PrintUK.com: business card printing.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

Category

About Us, Branding, Business, Business Cards, Business Stationery, London, Marketing, Networking, Online, Online Design, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

Tags

, , , , , , , , , , , , , , ,