In an increasingly digital world, it can be easy to forget about the importance local business has – people love to shop local and building up a relationship with nearby prospects practically guarantees repeat custom, brand loyalty and increased revenues. However, tapping into that local market might not be as easy as it sounds, particularly if you’ve spent a lot of time concentrating on online marketing and chasing national leads while neglecting customers closer to home.

In this article, we’re going to look at how you can gain – and retain – those local customers:

1) Point people in the direction of your business

This is particularly important if your premises is located off the beaten track. Poster printing can be an effective way to put your business on the map. Why not try combining your efforts with other businesses in the town – this way, you can place each other’s posters in your window displays (provided you aren’t in competing industries) and enjoy free mutual advertising.

2) Consider flyering

With affordable leaflet and folded leaflet printing, it can be incredibly worthwhile handing out leaflets advertising your business during peak footfall periods. Let’s take a takeaway pizza restaurant, for example, handing out promotional flyers which entitle the holder to a discount is a great way to ensure your local custom improves – particularly on busy weekend evenings! Of course, this is just one example, and the Print UK team are here to help you develop an offer suited to your industry.

3) Always carry business cards

Think about how many interactions you have daily – whether you’re on public transport, casually chatting over a coffee or discussing the match down the pub, there’s always an opportunity to sell your services. Business cards are a great way of ensuring your proposals stick in the hearts and minds of your associates.

4) Get your special offers in local media

Folded leaflet printing is an affordable way of getting your best offers onto legible, easy-to-understand print media. By partnering with a local newspaper or magazine, you can put your folded leaflet inserts into thousands of local homes, and in front of the very people you’re trying to attract towards your business.

The blog Constant Contact has fantastic articles on how to market you business locally and nationally, it’s worth having a look at this article before you dive head first into your marketing efforts: 10 Ways to Market Your Small Business on a Shoestring Budget

If you’d like to know more about how affordable, high-quality printing and how great folded leaflet design could help increase revenues for your business in the local vicinity, why not get in touch with PrintUK.com today? Our team of marketing specialists are on-hand and ready to help kick-start your latest print campaign.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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