Brochures are ideal for B2B marketing for a number of reasons. They combine the best aspects of books and leaflets. Their book-like format means that they can contain a great deal of important information. However, they can also be read quickly and easily because they have stylistic elements similar to leaflets. They can be presented at meetings or sent out through the post. It’s even easy to make them look highly professional. If your business sells its products or services to other businesses, we believe you should invest in printing custom brochures. However, it’s important to understand that creating a brochure for B2B marketing can be very different from creating one aimed at ordinary consumers. If you’re new to the world of business-to-business commerce, we think today’s blog will help you. We’ll discuss the differences between a business-to-business brochure and a business-to-consumer (or B2C) brochure in a way that’s easy to understand.

 

  1. Using technical language

Ordinary consumers are often put off by industry-specific language and jargon. As a result, if you were creating a brochure for ordinary consumers, you’d probably use more naturalistic terminology. However, B2B Brochure Printing is very different. Business owners like to know that you understand their industry before they become your clients. That’s why you shouldn’t be afraid of using relevant technical language in your B2B brochures. There may not be space to use this kind of technical phrasing in B2B leaflets and other, lighter, marketing materials, so take advantage of your brochure to use it. This type of language can demonstrate your competence and show that you have an in-depth understanding of the industry you want to sell to. Just make sure you resist the urge to show off and only use when it’s appropriate.

 

  1. Targeting your brochure

Brochures that are targeted at regular consumers aren’t likely to address them by name or take account of their individual expectations and requirements. After all, B2C brochures might be read by hundreds of people – it would be ridiculous to customise every single brochure. However, as the website ‘Chron’ points out (http://smallbusiness.chron.com/advantages-businesstobusiness-vs-businesstopeople-10464.html) “business-to-business sellers need fewer clients than retail sellers”. This means that it’s possible to create brochures that are specifically targeted at each of the businesses you want to turn into a client. It’s worth doing this because it will give you an edge over other B2B marketers. Brochures have a very flexible format and can contain a lot of text. This makes them the perfect marketing tool for addressing the needs of individual clients in a very specific way.

 

  1. Choosing your text-to-image ratio

Most brochures contain a lot of text and images. When marketing your products or services to other businesses, we suggest using a lot more text than images. Whereas ordinary consumers might get bored by walls of text, potential business clients prefer to have as much information as possible before committing to a transaction. This is perfectly understandable: their success in the business world might depend on making the right choice.

For more on The Advantages of Business-to-Business Vs. Business-to-People read this excellent article by Roslyn Frenz.

Ready to start creating your B2B Brochures?  Yes? PrintUK.com can assist in all your high quality brochure printing requirements. We offer cheap printing on a wide range of printed marketing materials so take a look at our commercial printing products at PrintUK.com

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