Surprisingly, yes there is a strong relationship between your business’s branding and your office stationery. Unfortunately however a number of businesses overlook the importance of stationery, who even bothers to look? That is where you are mistaken. A lot of the time business stationery can look dull, boring and far from eye catching giving off the impression that the business it represents is too. Business stationery collateral denotes the identity of a business. What do we mean by business stationery: Letterheads, envelopes, pens, pencils, business cards, brochures, reports, folders … the list could go on. With this in mind here are some tips on how to achieve professional high quality branded business stationery that speaks volumes about your business and brand.
In short, all your business stationery MUST bear your logo. There is absolutely no point spending time or money on stationary if no one can easily identify the company it is representing. Remember Logos are the foundation for a brand. Naturally people tend to remember a logo rather than words and therefore are far more likely to recognise and associate the image with your brand identity. For more on logo designs check out:
Quality and Design:
The overall design and the details of your branded stationery require thought. From the quality and feel of the paper to the colours and font type used. Try to include your company branding and avoid going off track from this, if you do this could impact your brand identity. Its important to include elements such as name, address and other contact details on your envelope printing, letterhead printing paper, compliment slips, quotation books to brochures and flyers. Ensure these elements are not too small or too large on your design, it must be proportional. Printed business stationery printed on superior quality materials will always speak very well for a company. Its important to remember all your stationery is representing your company and how you will conduct business.
Developing Brand Identity:
“Oh I recognise that logo!”. Developing a brand identity is incredibly important for your business to be successful. Customers and clients will expect your branding to be professionally designed and consistent across all your media platforms, as well as your business stationery. If inconsistent you will be struggling to build brand identity and a positive association with your business.
It doesn’t matter what industry you work in or what size your business is but to be successful in our current economic climate its essential that you are networking. This doesn’t relying on LinkedIN to create new connections it means attending events and meeting new people. This will allow you to build connections with other people in your field. Developing new business relationships will lead to new opportunities and, in turn help strengthen your business. By handing out branded business stationery such as business cards, pens or brochures you are making your business far more memorable.
For high quality, cost effective branded business stationery visit PrintUK.com
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923