As a modern business owner, you almost certainly use online advertising and marketing to promote your business. If you run a mid-sized enterprise and have sufficient funds, you may also advertise on the radio and television. However, if you don’t also use printed adverts and marketing materials, you may not be making the most of your marketing budget. Of course, every business is different and printed advertising and marketing isn’t right for every single enterprise. However, if you haven’t tried this type of marketing yet, you should seriously consider it. In fact, there are several easy-to-spot signs that you need to divert some of your budget into printed advertising. If you notice any of them in your business and you’re not currently using printed marketing materials, you should start immediately.

1. Limited local interest

Online, radio and television marketing can generate a lot of leads. Unfortunately, these types of marketing are hard to target geographically, meaning that you could be recruiting prospective customers from across the country but missing out on interest from local consumers. It’s good to cultivate customers who can easily pop into your physical premises: these individuals are likely to remain loyal to your business and support it in the long term. Cheap poster printing, leaflets, flyers and other printed marketing materials can easily be distributed in your geographic neighbourhood, thereby increasing awareness of your business among local consumers. If you lack local customers at present, it’s time to invest in printed marketing to recruit some.

2. Minimal online impact

There are thousands of businesses in most market sectors, and almost all of them have websites. Standing out online can be almost impossible, particularly for newer businesses. If your website isn’t getting many page views, it might be time to try a different strategy. According to the website Journalism.co.uk in the article: Why Print Advertising Is Still An Essential Marketing Tool, “consumers are more engaged when reading printed material” than they are when reading online material. This means that printed adverts can be used to grab consumers’ attention in a way that online ads can’t. What’s more, you don’t just have to tell people about your business’s products and services through print – you can also use it to direct users to your website. In other words, you can boost your online presence while boosting awareness of your business itself. When you use printed materials, you also help the other pillars of your marketing strategy. If you’re not getting much attention online, try using print to grab it in the real world instead.

3. Brand identity crisis

Have you recently surveyed your customers to find out what they think of your brand? If not, you should. Brand surveys can tell you a lot about the way consumers perceive you and this information can be used to shape your marketing strategy. If customers are uncertain about your business (for example, if they aren’t sure what values it represents), you need to do something to increase their awareness and understanding of your brand. Printed materials can help: they bring your brand into the real world and make it more palpable. If you need to improve your brand awareness, you need to start using printed advertising and marketing.

For all your poster printing, leaflet printing, flyer printing and more marketing materials  visit PrintUK.com. With our vast knowledge and expertise we can guide and advise you on all things print.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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