While email campaigns and remarketing can be effective ways to increase conversions, most marketers will agree that both can be something of a dark art. Online marketing campaigns often feel like taking a shot in the dark with little or no returns in comparison to the cost and effort it takes to create them.

However, direct mail still offers consistency and will typically deliver a great return-on-investment ratio. Here’s why your next marketing campaign should involve direct mail:

Cost-efficient:

With cheap printing, your flyers, leaflets and other promotional materials needn’t eat up into your marketing budget. Even brochure printing is cost-effective, and it allows you to showcase a large variety of products for very little outlay.

Mail is tangible:

In a sea of emails, it’s easy for a prospect to overlook your latest promotional offers. With a piece of direct mail, you’re literally putting your campaign in the hands, eyes, hearts and minds of your customers. Your customers are 100% guaranteed to see your message when it is thrust through their letterbox – and that’s why conversion rates are higher with direct mail.

Familiar formats:

Not everyone is familiar with the online world, and many people like to stick to what they know – particularly in traditional B2B markets. Postal campaigns offer familiarity, and many people are more receptive to this form of marketing, because it’s exactly what they’re used to.

Capturing the zeitgeist:

There’s nothing like getting your product or service in the here-and-now to drive those conversions. Take, for example, a takeaway chain. After they hit an area with leaflets, their phones don’t stop ringing after 5pm – why? Because everybody who’s arrived home after work has looked at their leaflets and decided to order! It’s as simple as getting your message out there at the right place, and the right time.

Keep it simple

Creating a direct mail campaign is simple, and the results can be measured and quantified without the need for complicated analytics. To see the results, your business needs only to count the level of enquiries or coupons redeemed from a campaign.

For more on Direct Mail take a read of the fantastic article by Neil Patel, 13 Reasons Why Direct Mail Isn’s Dead. 

If you are looking to carry out a direct mail marketing campaign which is cost effective and of high quality then commercial printing could help invigorate your marketing campaigns, contact PrintUK.com. We’re a leading online printing company specialising in high-quality design, booklet printing and print services – it’s the affordable way to a successful direct marketing project!

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  1. […] For more on direct mail take a read of:  5 Reasons Why Direct Mail Still Works […]

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PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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