Spring is just around the corner, and longer sunny days are upon us. For many businesses this is the perfect time to run a campaign or send out new marketing materials. Make the most of colour during the spring and summer with these four tips:

1. Colourful images

Colour always plays a big role in marketing, from establishing your brand to setting the tone of your advertisement. Spring and summer give you the perfect excuse to use bright, vibrant images that are sure to grab and hold attention. The right image can capture attention even faster than a compelling headline, so be sure to consider the role that imagery will play in your marketing this season.

2. Colourful text

Using colour in your text can be a great, yet subtle, way of making certain information stand out. You should always use clear, easy to read fonts, but highlighting key elements in a different colour can help make sure that those parts are noticed and read by your customers. Be careful to ensure that the colour of the text doesn’t clash with the colour of the background, as you could end up losing viability and making your message difficult to read.

3. Seasonal colours

Using seasonal colours makes your marketing relevant, and therefore more likely to be noticed by potential new customers. Spring colours might include pastel blues and greens, daffodil yellows and floral pinks. Alternatively, for a summer feel consider sky blue, sunshine yellow and ice lolly reds.

4. Psychological effect

Colour is always essential to the psychological effect of your marketing. For many people, spring and summer are typically happy times and the colours associated with these seasons reflect that. ‘Tis the season to effectively produce feel good marketing with vibrant posters, colourful leaflets and eye-popping banners!

If you are looking for high-quality printed marketing materials, then contact PrintUK.com. We offer a huge range of business stationery to marketing and promotional products, with design templates for stunning artwork and a quality service from beginning to end.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


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