Here on the PrintUK.com blog, we often talk about the ways in which printed media can help businesses reach out to new customers, grow and develop. However, printed materials can also help independent professionals and freelancers. You don’t have to run a business to benefit from the marketing power of printed media: if you’re a highly-qualified professional with a desirable skill-set, you can leverage printed media to market yourself to potential clients and employers. However, you may be wondering what types of printed media you should use to sell and promote your skills.
Luckily, we can help. We believe that there are three pieces of printed media that every professional and freelancer can benefit from. Regardless of what industry you work in or where you are in your career, these printed materials can help you.
1. Business cards
Business cards are absolutely essential for networking: they are a convenient way to provide important business contacts with your information on in a way that’s slick and confident. You could just scribble down your name, e-mail address and website on a piece of paper if you meet a potential client or employer, but this doesn’t seem very professional. Providing them with a business card shows that you are always prepared to network and that you had the foresight to plan ahead. As the website ‘Careerealism’ puts it, a business card “gives off an air of competence and professionalism”.
2. Custom printed stationery
If you need to communicate with potential clients or employers via post, it’s worth printing your messages and documents on custom stationery i.e. printed letterheads. Using custom stationery that features your own letterhead and logo shows that you take your professional brand seriously and that you regard yourself as a consummate professional. This can impress business contacts more than you might expect.
If a prospective client or employer wants to know more about your skills and your services, you could simply give them your CV. However, if you really want to impress them, you could give them a full-colour, professionally-printed brochure instead. Brochure or booklet printing showcases your skills and your prior achievements within the relevant industry is a great way to show that you’re not just an employee or worker, but a highly-skilled troubleshooter who can offer truly valuable services.
Here at PrintUK.com, we offer business cards, letterhead printing, booklet printing and more. If you’re an independent professional or freelancer, check out our range and kick-start your career today. Commercial printing. PrintUK.com