The power of branded stationary is often overlooked, understandably you might think your business doesn’t use a lot of paper-based products, but the reality is all businesses will. From business cards to letterhead paper and branded envelopes, the chances are if you aren’t using these, we strongly advise you start to. Not only does it inject professionalism into your brand image it can also be an incredibly effective marketing tool and create strong brand identity. Its long been told ‘you only make a first impression once’
Establishing professionalism, trust and confidence along with advocacy are a vital part of attracting and maintaining clients. In order to further establish these ideals printed stationary such as letterhead paper, company literature, folders, brochures and business cards can achieve this. Instead of seeing stationary as office expense it should be included in your marketing budget.

Communication tool 
Every piece of paper you use to communicate with your customers and your associates should be branded and follow the same theme throughout. Co-ordinated office stationary is an easy way to ensure consistency across all your communication channels especially your correspondence products. Whether you are part of a large multi-national business or a small home-based company your business image is a key part of your ability to connect with your clients and potential new customers. Communication on your branded stationary is often the first impression you make on a new business contact or client. Whether you are sending an introduction brochure and letter or handing a business card out at networking event, the paper on which your message is printed can give a very powerful message about your business.

High Quality Print
The key to getting a high quality printed product is using a print company whose expertise can advise you on every aspect from design to paper type and finish. We can advise you on the paper stock appropriate for the type of stationary you want, finishes, colours, size and shape to design. Detail is vital as it will separate you from your competitors who overlook the element of detail in their branded business stationary. Giving your business the aesthetic edge over your competitors can not only boost sales drastically but increase customer loyalty and expand a new client base. No customer or client wants to deal with any business who overlook detail.

Its role in Marketing
Seeing your logo on printed products, letterheads, folders, brochures, calendars, notepads is a far more effective way of getting your brand noticed and associated with your business. For one of the most obvious reasons branded stationary acts as a continuous marketing tool. Every customer who receives communication from your business will always be reminded of you. Branded stationary is a promotional tool in all spheres, whether you have branded shipping labels to flyers in a direct mail campaign you have the opportunity to promote your business almost anywhere.

Signage 
On a slightly larger scale but nevertheless incredibly important, signage is an important tool any company can use to create space for their brand and get their company name out on the market. Most businesses discount the quality of signage printing. Remember if your customer cannot recognise your company name, branding or logo outside your premises or on a billboard they may easily go to one of your competitors for the products or services they want. Clearly printed and well-designed signage can help your company establish a good position on the market and excel you above your competitors.

What you need: The Essentials 

Business Cards: It might seem obvious but never underestimate the power of a business card. Remember this could be the first representation of your brand in some instances

Compliment slips: Include compliment slips with any products or services you are selling. This will reinforce your brand ethos and of course, promote loyalty and return business. Loyalty is key to long term business success and compliment slips can help do that.

Letterheads & Envelopes: Much of your business might be done via email or online but for most businesses sending communication on paper is still a primary form of communication. Letterhead printing and branded envelope printing are a cost-effective way of creating the feeling of professionalism and trust for your business

Notepads: Branded notepads can be used in and outside of the office. Notepads are great for keeping around the office but also for gifting out to clients or freebies at promotional events. Keeping your brand front of mind is vital for repeat business and loyalty.

Labels: With a variety of sizes and uses branded labels can be used in most environments. Labels are incredibly versatile and can be used to organise documents or on the sides of boxes to containers being shipped globally. No matter what your business is, labels can create professionalism and show organisation and attention to detail.

Presentation Folders: Prospective customers or for office use, presentation folders can add great value to a variety of businesses. Branded and customisable folders are a great cost-effective marketing tool. They can help organise other promotional or branded materials that are required during conferences, corporate events or even sending out an introductory pack to a new customer.

Branded and professionally printed business stationery is a must for any business from a startup to a public company,
Set the tone of your business and enhance your brand awareness at every opportunity.

Check out one of our other articles if you love printing: Why You Should Love Paper & Print!

If you are looking to order the essential high quality branded business stationary, then contact PrintUK.com. We have expertise in all areas of branded products for business from compliment slips to folders so please get in touch for a bespoke quote today.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Business Cards, Business Stationery, Direct Mail, Folder Printing, Graphic Design, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Sales, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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