February 16, 2018

The Power Of Postcards

Postcard Printing

Postcards are rarely used for advertising. Nonetheless, they are actually one of the most powerful promotional and advertising tools at your business’s disposal. According to the website Business Know How, postcards “can ‘brand’ you and your business in a way that most marketing materials cannot”. 

What’s more, “postcard marketing is affordable, even for the smallest of businesses”. However, the most useful aspect of postcards is their versatility. They can be deployed in a huge variety of ways, which means that a postcard-based advertising campaign can reach a surprisingly broad spectrum of potential customers. In today’s blog, we’ll look at some of the ways you can deploy postcards to promote your business.

1. Direct mail advertising

Postcards can be used as a very effective form of direct mail advertising. Though they aren’t as information-rich, they are much simpler and more direct than letters, leaflets or brochures, meaning that they are much more likely to be read by a large number of recipients. You don’t even need to put your postcards in envelopes, meaning that prospective customers can see your advert the moment it comes through the door. There’s no way they can throw it away before opening it because postcards don’t need to be opened. This increased visibility improves the chance that customers will respond to your direct mail. Furthermore, postcards are cheaper to send than other forms of direct mail advertising, meaning you can reach more recipients.

2. In-store promotions

If your business has a physical store or outlet, the main goal of your advertising campaign is probably to get people to visit it. However, once you’ve got your customers through the door, you should also encourage them to come back. Why not try distributing postcards in store? They can be used to promote upcoming sales and products. If they’re well-designed and artistic, customers are likely to hold onto them. As a result, they’ll be reminded to return to your store.

3. Localised marketing

Simply handing out postcards to people in the area around your business can be a very effective form of advertising. Postcards are easier for recipients to read while walking along than other forms of advertising they might receive on the street, making them the ideal format.

For more great hints and tips on using  postcards as a promotional business tool, see the excellent article written by Martha Retallick at Business Know How. 

If you think postcards are right for your business, check out our postcard printing options today at PrintUK.com 

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Business, Direct Mail, Graphic Design, London, Marketing, Networking, Postcards, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom

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