As the saying goes, you only have one chance at a first impression, and this certainly holds true when you’re giving out your business cards at trade events, expos and other gatherings. It’s likely that everyone you meet will go home with dozens of business cards, so your challenge is to make sure that yours doesn’t go straight in the bin when they make it home.
In this article, we’re going to share some of the insight we’ve gained over the years about how to design the ultimate business card:
Focus on how it looks
People form very fast judgements about you and your company based on what you put in front of them. If your business card is cluttered, badly laid out or uses outdated fonts and styles, people will feed that information into the conclusions that they make about your business. That’s why it’s important to redesign your business cards every few years, to make sure that you’re up to date and giving off the right impression.
Include the right information
When was the last time somebody actually sent you a fax? More to the point, how many times have you ever received a fax from someone you don’t know? If there’s redundant information on your business card, then get rid of it and put something more useful there. This could be your social media profiles, more information about what you do, or something else, such as opening hours. You only have a tiny amount of space available on your business card printing, so it’s important to make sure you don’t waste it.
Customise it for your audience
If you’re ordering a large number of business cards, it’s worth considering producing different batches for different audiences. You might not want to give your personal mobile number to everyone you meet at a conference, but this may be vital information when you’re meeting a potential new client.
If you’re ready to start designing the perfect business card, then we’re ready to help you. Head over to our selection of business card templates for inspiration to help you get started. We’re here to make sure everything you print helps your business to meet its goals, get in touch and order online with us today at PrintUK.com.