It’s important for your business to have a strong brand identity and convey it to customers through print. Your business cards, letterheads, compliment slips, packaging and promotional advertising are all essential in creating a positive experience, cultivating trust and building a strong, recognisable brand. Getting it wrong can mean the difference between growing your business and a dwindling income.

Make sure your business is working as hard as you do and steer clear of this list of common printing errors.

Low quality print

Cheap printing doesn’t have to mean cheap-looking print. When you hand out a poorly printed business card on card that feels flimsy and cheap, you’re not sending a very positive message to a contact or customer. Make sure you’re investing in high quality paper stocks and crisp commercial printing to really gain professional points.

Bad graphic design

If you don’t have a designer in-house, you may be tempted to opt for a cheap option or even to give it a go yourself. This is a good idea in theory, but unless you have graphic design knowledge, you’ll only succeed in creating poor designs and wasting a lot of precious time. Investing in a skilled graphic designer or using ready-made designs online helps to ensure your business is always represented by high quality imagery and your artwork files are correctly set up for print, which ensures a far better end result.

Too much text

Have you ever been handed a leaflet or flyer only to look down and not quite understand what you’re being asked to do? Keep the message on your promotional print clear and concise because its important for getting your message out effectively. When in doubt, just remember to tell people who you are, what you do, why it benefits them and what you want them to do. A strong call to action means a higher response rate because customers are more likely to understand what’s being asked of them.  Remember to include your contact details.

Mismatched branding

If you’ve settled on a logo, font set and colour palette for your brand, it should be your go-to for everything your business prints and distributes. Many small businesses forget to keep consistent branding across all their printed media, leading to customer confusion and a diluted brand image. Make sure that your business cards, stationery and marketing materials are all recognisable as ‘you’.

Conquer the basics of printing for business and you can effectively cultivate a strong, professional image that customers will be happy to trust in and engage with. If you are looking for flyer printing, business card printing or more then contact us today


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Advertising, Branding, Business, Business Stationery, Graphic Design, London, Marketing, Online Design, Our Promises, Print Design,, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World


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