The digital age is amazing, and the potential it provides for businesses of all shapes and sizes is almost limitless. Unsurprisingly, digital marketing receives a lot of attention, but remember it’s important to have a marketing mix and use different methods together for maximum effect. In fact, despite technological advances, old school tactics still work really well in marketing and there’s many ways you can get back to basics for effective and affordable marketing.

1. Get on the phone / meet the customer

Maintaining customer relationships is vital if you want clients to have trust and respect in your business. Keeping in touch via email is good, but using phone calls as well adds a personal touch and doesn’t get lost in the chaos of a busy inbox. You may also find that new and potential customers would prefer to meet their first point of contact other than the phone or online, so be sure that you have business cards to hand, with clear and up to date contact information.

2. Flyers and leaflets

Handing out leaflets and flyers is an affordable way to make direct contact with potential customers while getting your business information right into their hands. Posting physical marketing material is also a tried and tested method that still works today and can create revenue. These are particularly useful for start up or small businesses; people who don’t know about you yet may not stumble across your website, but receiving a flyer or leaflet invites them to discover you.

3. Send cards

Appointment cards, thank you cards and greetings cards are all ways to get into the minds of your customers, while also building a positive reputation for your business. A personal touch can go a long way to establishing trust and these gestures will be greatly appreciated. Plus, as cards are often kept in the home for a while, it keeps you in direct view of your customers for longer.

Don’t believe us? Check out this great article from The Next Web to help your business succeed: Are old school marketing tactics underrated?

While digital marketing is necessary, don’t forget about these strategic and creative methods that have continued to work for years and years. If you need high-quality leaflet printing or want to discuss any marketing project then contact PrintUK.com today.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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