Direct mail marketing campaigns “build brand loyalty” and can “test consumer responses” to your products or services. Printed envelopes are a great tool for increasing the efficacy of your direct marketing campaign. They are very eye-catching, which means recipients are likely to notice them and open them. It’s easy for consumers to ignore or overlook letters, printed brochures and leaflets from businesses if they arrive in uninteresting or blank envelopes. Printing your envelopes with a striking design allows you to eliminate this problem.

But how can you ensure that your envelope printing has the greatest effect possible?

1. Be professional about your graphic design

It’s tempting to treat your printed envelopes’ design as an afterthought. After all, it’s the appearance of their contents that really matters, isn’t it? In reality, the design of your envelopes is just as important as the design of the leaflets, brochures or letters you intend to put in them. Making a good first impression is vital if you want recipients to take you seriously. Your branded envelopes are the first contact most of your recipients will have with your business, so they have to be impeccable. If you employed a professional graphic design agency to design your leaflets, brochures or other printed media, you should use one to create your envelope design. If you had your other printing designed in-house, ensure that your envelope printing are up to the same high standard as the rest of your output.

2. Be bold

Muted colour schemes and small, discreet logos may look very tasteful, but they won’t help your envelopes stand out. Don’t be afraid of bright, striking colours and brash, eye-catching logos. Visually arresting designs can still look professional, so tell your graphic design agency or in-house designer to employ them.

3. Ensure your envelopes arrive in good condition

Here at PrintUK.com we know that clean, uncrumpled printed envelopes are more professional and aesthetically pleasing than battered-looking ones. That’s why we recommend that you have your envelopes (and their contents) delivered by a delivery service that you know will treat them with respect.

Looking for inspiration for your envelope design? Check out this great article by Hongkiat: 20 Creative Envelope Designs That Impress

When you’re ready to launch your direct mail campaign, remember to be professional, be bold and ensure your printed envelopes are striking. Also, don’t forget to check out our range of envelopes today at PrintUK.com.

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Join the conversation! 1 Comment

  1. […] Want to learn more about envelope printing and marketing? Check out one of our previous blog posts: Making The Most Of Your Printed Envelopes […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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