Your logo is your company’s number one visual asset, which is why the look and feel needs to stay consistent across all your branding. That’s why you need to set some basic rules on colour, typography, tone and layout.

What’s a style guide and why do I need one?

How do people remember and identify your business? Through your logo. It’s the face of your brand which is why it makes sense to have some hard and fast rules about the way its appears on your business printing, from printed letterheads to business cards – that’s your style guide. Keep the logo consistent across your business printing portfolio and customers will soon start to recognise the colours, shape and style of your branding.

Focus on your logo

You need to be clear on the layout, colours and placement of your logo whether you’re specifying rules for brochure printing, stationery printing or letterhead printing. That’s why it makes sense to create several different variations of your logo, with some specific rules about sizing and specific colours to build brand integrity.

Create connection with colours

Colour connects us with a brand emotionally and mentally, and some of the world’s most recognisable brands use colour effectively in that way. When you’re choosing colour for your logo, make sure you pick specific Pantone or CMYK colours so that they stay absolutely consistent across all your high-quality printing.

Type cast yourself with typography

The fonts you use are often overlooked when you’re creating an overall style for your publicity and marketing materials. But it’s actually crucial that you have a set of fonts that give a look and style you – and more importantly your customers – find attractive and legible. When deciding on your common theme, check that your chosen fonts display well in a range of size points and colours.

Check out this great article by Board Panda: 11 Fonts That Designers Love To Hate

Create a killer design

Creating exceptional visual assets is key to creating your style guide, and at PrintUK.com we’re a leading online printing company that specialises in high-quality printing and design services. We can help you to create a suite of business stationery and matching business cards and letterheads that follow your style guide to the letter for consistency, accuracy and brand recognition. Contact us today and we’ll be here to help you set the rules.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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