Three seconds. That’s how long the average consumer looks at printed leaflets or flyers before making a snap judgement. Not long, is it? So the personality of your brand, the purpose of the leaflet, and the benefit to the customer needs to be ultra clear. Here’s how to make your leaflet design more compelling and get past that initial three-second window.

Minimise the amount of text

A printed leaflet is intended to trigger an action, so don’t swamp the reader with paragraphs of text. Instead:

– Use bullet points and lists
– Employ generous spacing
– Include the essential details only

While less is more in leaflet printing, do remember to include the essential details of your business, including phone numbers, addresses, prices, times, places and web addresses.

Highlight benefits, not features

Don’t describe your business or its products and services. Instead, answer the question:

“What’s in it for me?”

Your printed leaflet should answer this at a glance. For example, imagine your leaflet will advertise jobs for leaflet distributors. A description could be:

– Leaflet distributor wanted

Well, that’s accurate, but what about the benefits? You get to earn money, you get to be outdoors rather than cooped up in an office, and you burn calories with all that walking. How about:

– Keep fit and get paid!

This is more compelling. This is what’s in it for you.

Use appropriate colours

Studies consistently show that it’s important for your marketing colours to match the personality of your brand. Apple uses lots of white space to convey their love of simplicity and minimalism. The Sex Pistols used bright pink and yellow to convey that they don’t follow convention.

So, use colours to match your brand in your leaflet design – for example, are you reliable = blue, eco-friendly = green, rugged = brown, black, silver, sophisticated = purple or exciting = red? Note that there are some exceptions to this. If everyone else in your space is branding a certain way, you can show that you stand out by using very different colour schemes.

Interested in how colours will affect your marketing? Check out one of our previous blog posts: Connect Emotionally With Your Company Colours

At we have a lot of experience in helping clients make compelling marketing materials that work. Contact us today, we’d love to chat about your business and what we can do to help you.


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Advertising, Branding, Business, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing,, Small Business Marketing, Uncategorized, United Kingdom, Upload Your File, World


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