We live in a world of technology and whoever or wherever you are, you can guarantee that marketing is flying at you from all angles; be it filling your email inbox or popping up on websites. So, with the internet full of competitors, how can you be sure that your marketing is not only reaching those potential customers, but being seen and read too?

Direct Mail takes your marketing offline and back into the real world. Statistics indicate that around 92% of direct mail is opened which is huge, especially when compared to the average 18-24% open rate of emails. Below are three amazing reasons why Direct Mail is so effective.

1. Straight to the Point

When post falls through the letter box you can almost guarantee it’s going to be picked up by someone in that household on the very same day. There you have it; your marketing straight into their very hands and impossible to miss. Make sure that whatever you’ve sent is eye catching and entices their interest. When sending a folded leaflet for example, ensure that it is of high quality and looks professional.

2. Easy to Track

Problems occur in marketing when a business fails to track the response from a certain piece of media. With direct mail it’s easy. Make sure that whatever you’ve sent out has a clear call to action and offers a unique service or discount only advertised on that flyer/leaflet. You’ll easily be able to see how many sales you make off the back of it and therefore track your ROI (Return on Investment) efficiently.

3. Increased Trust

Many people are wary of the internet and cautious of scams run through websites and emails. A professional piece of direct mail is a lot more familiar to people, and recognised as something legitimate. Make sure your design uses your brand’s logos, colours and fonts to enhance recognition and cement that trust even further.

If you’d like to start a direct mail campaign and would like help with your folded leaflet printing and design get in touch with PrintUK.com today, to see how we can help.

If you want inspiration for your next direct mail printing campaign check out this great article by Urban River : 10 CREATIVE DIRECT MAIL EXAMPLES.


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


Advertising, Branding, Business, Direct Mail, Graphic Design, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Uncategorized, United Kingdom, Upload Your File


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