Printed leaflets and flyers have always been a popular way to market a business, event or product. Even with the increase in success in online marketing, it seems physical printed information is still favourable amongst many businesses as it typically shows a cheaper customer conversion in comparison to digital marketing.

We’d like to focus on three ways you can ensure your leaflet printing and marketing falls into the right hands:

1. Door to door

A leaflet printing drop in your local area is a fantastic way to make sure people see your leaflets. Everyone loves to receive post and using direct mail and distributing your leaflets this way almost guarantees it’ll be in your potential customers hands in no time. Direct mail and flyering your information directly into people’s homes is probably the most effective way to get noticed. This is also a highly targeted marketing campaign as the leaflets are only distributed in the areas that you’re wanting to cover.

2. Popular locations

Where you deem appropriate to display your printed leaflets will likely depend on the audience base you’re trying to target, so you may need to take some time to figure our where exactly will be best. As an example, many supermarkets have leaflet stands by the entrance and will see hundreds of people passing through, seven days a week. Pubs, hotels and tourist information centres will have similar stands as well. Or, how about a place where people may specifically be looking for something to read? A doctor’s waiting room, perhaps, or even at the hairdressers’. The other element to take into consideration is demographics, if you want to put your leaflet through the letterbox of wealthy areas or town/country all depends on your products and services.

3. Hand to hand

Another way to ensure that those all important leaflets find their way into the hands of potential customers, is to simply give them out! Town and city centres are a hub for many different people at all times of the day. You can also look for local events, such as fetes, concerts or conferences where it may be appropriate for you to pass leaflets onto your target audience base.

Whichever way you choose to distribute your leaflets and flyers some things are certain: they must be eye catching, informative and designed with your customers in mind. Check out one of our previous articles: Popular Leaflet Designs And Why They Work for great leaflet design tips that work every time.

Once you’ve got a design idea for your leaflet, why not use PrintUK.com to easily design and edit your leaflet to that all important professional standard? We offer a wide range of designs, as well as high quality commercial printing options for that perfect final touch. Get in touch today to see how we can help.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Business, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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