Printed adverts can be used in conjunction with websites and online marketing in order to reach the maximum number of potential customers. However, if you’ve only advertised online before, translating your online brand to printed media may be a little tricky. After all, printed advertisements are intrinsically different to websites and online marketing tools. Here at PrintUK.com, however, we’re experts at producing commercial print for marketing, that’ll expand online advertising campaigns into the real world. That’s why we’ve compiled a list of easy-to-follow tips that will help you bring the brand identity you’ve cultivated online onto the printed page.

1. Be careful with colour

Your brand colours and the colours you use in your logo really help to shape your business’ identity. As a result, it’s important to carefully translate the colour scheme you use online into your printed adverts. Unfortunately, the way colours look on printed paper is very different to the way they look online. Computer screens emit a faint RGB light, meaning that colours appear brighter and more vibrant when seen in an online setting. When you start creating printed adverts, we suggest keeping the basic colour scheme the same but using colours that are a shade or two brighter than the ones you used online, in printing we typically use CMYK (Cyan, Magenta, Yellow and Black). This will compensate for the lack of digital luminosity and ensure that your printed colour scheme looks just as vibrant as your online colour scheme. This will help to keep your brand’s visual identity consistent across different forms of media. It will also ensure that your printed adverts are highly attention-grabbing.

2. Consider your customers’ time

Printed adverts on items such as posters and flyer printing can be much more attention-grabbing than online adverts because they don’t have to compete as much for viewers’ attention. However, it’s important to remember that they will be viewed in a very different environment. According to an article in Entrepreneur magazine: ‘6 Essential Tips for Ads That Get Results‘, it’s essential that you “design for the ad environment”. People have all the time in the world to read online adverts and websites that catch their attention, because they encounter those adverts in the comfort of their own homes. However, they may only have a short period of time to read a poster or printed flyer that they see when they are out and about. Think about this when designing your printed adverts. Try to condense the brand message you used online into a more concise, easy-to-digest form for posters and other forms of printed advert that may only be viewed briefly. If necessary, you can always go in to more detail in printed adverts that are delivered to prospective customers as part of a direct mail campaign.

3. Think about placement

Online, most sites and search engine results pages are equal. You don’t have to think about where your online adverts are seen, provided they are seen at all. However, printed adverts can be placed in physical locales that have their own reputations. Take advantage of this. Try to place your posters and hand out your leaflets and flyers in areas that reflect the brand identity that you’ve already built up online.

Interested in how o promote and grow your business? Check out one of our previous articles to increase your footfall: Bringing Customers To Your Retail Store With Printed Advertising

Here at PrintUK.com, we offer cheap printing on flyers, posters and a whole range of other printed products. You can find our selection of printed products at PrintUK.com. If you’re ready to make the leap from online advertising to physical advertising and commercial printing, take a look at our range today.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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