Nowadays, it’s fairly normal for consumers to order products and services online. But what can you do if you need to get customers into your physical premises instead of onto your website? There are certain forms of marketing and salesmanship that can only take place in physical spaces, so it’s sometimes necessary to draw prospective customers into your physical store or premises. Here at PrintUK.com, we believe that printed marketing materials (such as leaflets, flyers and poster printing) can help you do this. In today’s blog, we’ll teach you how to use printed advertising to bring prospective customers into your store or premises.

1. Deploy posters and flyers that can guide customers to your store

Consumers are more likely to visit a store or business premises if they happen to be nearby. It’s therefore advisable to put up printed posters and hand out flyers in the area surrounding your store. If customers can see that your premises is close by, they may choose to visit on an impulse. You should make sure your flyers and posters include a map or directions that show customers how to reach your store so that they know how easy it is to get there. Note that it’s very important that you use posters as well as flyers. According to Positivemediamarketing.co.uk (link below), consumers tend to “trust poster adverts because they appear in public places and are more accessible.” Customers are more likely to visit your store if they feel they can trust your business, so make sure you deploy plenty of credible-looking posters.

2. Give customers a reason to visit your store

Printed adverts in the form of poster printing is very effective at getting consumers’ attention. However, once you have their attention, you need to give them a good reason to visit your store or premises. For example, you could advertise products or special offers that are only available in-store and can’t be found online. Flyers can even function as vouchers that give customers discounts – this is a great way to reward customers who visit your business as soon as they receive a printed advert for it.

3. Use direct mail to bring your existing customers to your store

If a customer has been to your store or used your website before, you may wish to send them a letter or leaflet through the post. This form of direct mail can be used to remind customers about the offers, products and events at your store. This enables you to bring in customers who might not be local to your business but who you know are interested in it.
Have a look at the great article by positive media marketing:Ten great reasons to use poster advertising in your media mix

If you want to use printed advertising to bring customers to your store or premises, we can help. We offer cheap poster printing and a range of high-quality design and print marketing materials. You can view our products at PrintUK.com

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Join the conversation! 2 Comments

  1. […] Interested in how o promote and grow your business? Check out one of our previous articles to increase your footfall: Bringing Customers To Your Retail Store With Printed Advertising […]

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  2. […] If you’re looking to boost your retail store sales check out one of our previous articles for hints and tips on how to transform your business: Bringing Customers To Your Retail Store With Printed Advertising […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Networking, Online, Online Design, Print Design, Printing, PrintUK.com, Sales, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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