Advertising is changing fast, and in the modern age it can feel like everything takes place online.

With this in mind, printed leaflets can seem like boring and old-fashioned methods of communication to some people. But that’s simply not true. In this blog post, we will bust some myths about leaflet printing and give you the facts about how they can help your small business grow and succeed.

Myth: Nobody reads leaflets

Fact: The Direct Marketing Association found that up to 79% of printed leaflet recipients read the item, whether that was glancing over the contents, keeping it for later or even giving it to a friend.

The same organisation found that almost half of consumers acted on the design and printed leaflet’s message, either by going along to the establishment being advertised, buying a product or requesting more information.

Response rates like these show that the power of leafleting for small businesses is certainly not dead!

Myth: Leaflets are expensive

Fact: On the contrary, leaflet printing is one of the most cost-effective advertising methods around because the units are small and it is very simple to produce leaflets in bulk once they are graphic designed.

Although marketing budgets can sometimes be a little tight for small businesses, many commercial printers  are committed to helping you stretch your budget as far as it will go and provide you with as much value for money as possible. Take a look at the range of leaflet printing options on PrintUK.com and get in touch if you need any more information.

Myth: Leafleting isn’t as targeted as online ads

Fact: While the likes of search engines and social media sites use data to target consumers with adverts, it’s important to remember that the online world is only part of the story – many older people, for example, are not regular internet users.

In fact, sometimes datasets which are acquired offline – like postcode areas – can provide an advertiser with more targeted information about household income, wealth, lifestyle and more.

Don’t forget to share this post with your network to show them the benefits of leaflet printing! Get in touch with PrintUK.com today to find out how we can help with your printed advertising needs.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Business, Business Stationery, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Our Promises, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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