Printed advertising can be immensely powerful. It’s affordable, which means you can deploy it liberally. It’s easy to personalise, which means you can use it to make a meaningful connection with your prospective customers. According to the american printing firm Sheridan and the small business website Chron printed advertising even offers unlimited exposure,

TV, radio and internet adverts only last for a short time, but printed adverts last until the paper they’re printed on is destroyed. In other words, potential customers can be exposed to them any time after they are printed. However, even the best printed adverts can be undermined by poor-quality paper. Here at, we offer a wide variety of different paper-types for all our leaflets, brochures, poster printing and other products. However, they are all high-quality. In today’s blog, we’d like to explore why paper quality is so important in printed advertising.

1. Professionalism is persuasive

All advertising is designed to persuade prospective customers that your business is worth their attention, time and money. However, an advert can only be truly persuasive if every aspect of it looks professional. This includes the material that the advert is printed on. Poor-quality paper makes your advert look unprofessional and may cause customers to think that your business isn’t legitimate or worthwhile. In contrast, high-quality paper imparts a sense of professionalism to any advert and ensures that prospective customers take your business seriously.

2. Distribution is distressing

Printed adverts need to be resilient enough to cope with the physical stresses of distribution. Leaflets, brochures, printed posters and letters need to survive being mailed to people or handed out. Advertising posters need to survive being attached to walls and exposed to the elements. Low-quality paper simply can’t cope with the physical demands of the distribution process. Higher quality paper can.

3. Longevity is necessary

In our introductory paragraph, we mentioned that prospective customers can be exposed to printed adverts until the paper they’re printed on finally degrades or is destroyed. Obviously, higher quality paper lasts longer. Ergo, adverts printed on good-quality paper have longer to attract customers.

Check out this great article by the american print firm Sheridan The Advantages of Advertising in Print Media

Printed advertising is a great way to recruit customers. Just remember that paper quality is important. When you choose a commercial printing company, choose one that offers high-quality printing on top-notch paper. Choose


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Advertising, Business, Direct Mail, Graphic Design, London, Marketing, Printing,, Small Business Marketing, Uncategorized, United Kingdom, World


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