Maintaining your customers’ interest is one of the biggest long-term challenges of running a small business. Even if you secure a customer’s loyalty with effective advertising, good service and reasonable prices, they may still eventually drift away from your business. If too many consumers stop using your business, your overall customer base can dwindle, thereby putting your business in a vulnerable position. Luckily, printing and printed media can be used to reignite customers’ interest in your business. Here at, we believe that regularly deploying printed advertising into your local and targeted area can help prevent your customer-base from shrinking. In today’s blog, we’ll talk about how effective printed media can help you to retain existing customers and boost your sales.

1. Direct mail

Direct mail printing such as mailed leaflets and brochures is a great way of reaching out to existing customers and ensuring that they don’t lose interest in your company. Receiving mail from your business can make consumers feel valued, thereby reaffirming their loyalty to your company and increasing the likelihood that they will keep using it. The small business website Chron even suggests that you use direct mail to “address consumers by name”, as this is likely to make them feel even more valued and is an option now easily and cheaply delivered through digital printing. Direct mail can also tell consumers about new products or services, thereby giving them a specific reason to return to continue using your business. To increase the efficacy of your direct mail campaign, we suggest using eye-catching printed envelopes: these will encourage customers to open your mail.

2. Posters

Printed posters can be deployed in the area around your business to maintain brand recognition among local customers. By ensuring that your brand and its USPs are highly visible, you can prevent customers from simply forgetting about your business. Poster printing also help customers to feel that your brand is familiar, which engenders feelings of trust. This can make them more inclined to continue using your business.

3. Leaflets and brochures

As your business grows and improves, you’ll probably want to tell your customers about the new products and services that you offer and the ways in which your business is evolving to meet their needs. Direct mail is one way of doing this, but you may not have an address for each and every one of your customers. Luckily, brochure printing and distributing leaflets within your premises can convey the information just as effectively. When a customer pops in, make sure they leave with a leaflet or printed brochure that gives them a reason to come back!

Interested in Graphic Design and Creative Flare? Check out this fantastic article by From Up North : 25 Beautiful Print Designs

Here at, we offer a wide variety of printed products, including posters, leaflets and brochures. Check out our selection of products online today and start conserving your customer base. If you’re struggling and want some pointers get in touch and a member of the team will be more than happy to help.


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing,, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World


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