Graphic design is hugely important when it comes to creating effective printed marketing materials. One of the most important aspects is the design of your logo. Your company’s logo will appear on every advertising poster, leaflet, folded leaflet, letterhead and printed envelope that you use to promote your business, so it’s important to make sure it’s absolutely perfect.
With that in mind, the best way to design a truly impeccable logo for your brand is to keep it as simple as possible. Simplicity is the key to creating a logo that customers will recognise instantly and learn to love. In today’s blog, we’ll explore why simplicity is so important when you’re designing your logo.
1. Encoding your brand message in an easy-to-decipher way
Your logo should be designed to convey your brand as efficiently as possible so that consumers who see it instantly understand your business’s identity. Simple logos take a split-second to mentally decode, meaning that consumers can instantly interpret your brand. In contrast, complex logos have so much visual information that consumers have to examine them to understand your business. Not all consumers have the time to decipher complex logos, particularly if they only see them briefly (for example, when passing one of your advertising posters or having been handed one of your folded leaflets). As a result, simple logos are always better.
2. Maximising memorability
If consumers recall your logo, they’re more likely to remember the brand and business associated with it. Simple logos are easier to remember than complex ones because consumers “can commit a smaller amount of information to memory more easily than a large amount”. (How To Build a Brand). Your logo should appear on all your printed media, ranging from leaflets, flyers, folded leaflet printing to printed canvases, and be carried over into your online branding. Therefore, a hi-res logo that sits neatly on a range of platforms is important. The more it is used, the more opportunities your prospective customers have to commit it to memory, and ensuring that your logo is simple will make this process considerably more straightforward.
3. Generating instant, intuitive responses
You want prospective customers to respond to your logo design on an emotional level because the right emotions often translate into sales. Due to the fact that simple logos are easy to interpret, they tend to produce intuitive, emotional reactions, which can prompt customers to connect with your brand and eventually buy your products or services. Whether a consumer sees a simple logo on an informal leaflet or a highly professional business card, it should have the power to generate an emotional response.
Check out this great article by How To Build a Brand: ‘8 Benefits of Simple Logo Design‘
High-quality logo design is vitally important if you want your printed advertising materials to have the greatest possible impact on your prospective customers. Of course, once you’ve designed your logo, you’ll need to put it on plenty of printed marketing materials. You can find our full range of printed products from business cards to folded leaflet printing and brochure printing at PrintUK.com. Why not take a look today.