When it comes to the graphic design of your company literature i.e. leaflets to annual reports, choosing the right colour palette is very important. Colour can heavily influence people’s spending habits and behaviour.

If you look around at established business brands in a variety of sectors, you’ll notice a pattern of colour selection emerging, and even ready-made leaflet design templates offered by printing companies adhere to industry standards.


Blue is said to emphasise loyalty, reliability and stability. It’s a popular choice with leisure firms, travel agencies and holiday companies, and not surprisingly is the colour of choice for anything to do with sailing or water-based activities.


Red inspires feelings of speed, excitement and vitality. It’s used for promoting special deals or sales and is also the choice for fast food restaurant chains.


Yellow evokes feelings of happiness, sunshine and warmth. It’s a popular choice for holiday companies, bars and clubs.


Orange is said to promote feelings of energy, confidence, optimism, trust and ambition. It’s a really popular choice with companies in the social communication, technology and e-commerce fields.


Pink is widely regarded as a ‘girly’ colour and as such is popular with companies promoting goods and services aimed at a female customer base.


The most commonly selected colour for environmental, health and nature-related businesses is green. It’s also associated with money, wealth and growth. Companies offering organic, eco-friendly and ‘green’ products and services almost always use green as their main base colour.


Purple is seen as indicative of wisdom, dignity and royalty. It’s often used by education providers and financial institutions.


White is preferred by charities, bridal boutiques, spa centres and technology companies. It is said to signify purity, tenderness, cleanliness and innocence.


Black signifies authority, elegance, sophistication, intelligence and prestige. The motor industry and jewellers commonly use black as the base colour in their promotional literature.

In conclusion

The right choice of colours for your company literature is crucial to sending out the right message about your brand and attracting the right visitors.

Still interested about how to market your business check out this great article from Kissmetrics: How do colors affect purchases?

For more information and guidance on how to design literature for your small business or if you would like to order your business printing i.e. leaflet printing to annual reports and everything in between, contact us today and an expert member of the PrintUK.com team will be more than happy to help.


Join the conversation! 1 Comment

  1. […] Before beginning your design and print campaign within the B2B sector its worth reading one of our previous articles: How The Use Of Colour In Design Can Influence Your Customers  […]


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PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


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