When it comes to starting a business, it can feel like the tasks that need completing are never-ending. It doesn’t need to feel this way, though; working with a print and design agency can really help you get everything in order. But what do you need to think about?

The logo

It’s important to get the logo right – it will be the icon that communicates your business name, reputation and core message. It will be what people remember (or don’t remember) you by. It’s important that it is simple, effective and that the colours you choose send the right emotional message for your customer and industry.

The website

Having a website is like owning a digital shop. Whether you’re using it as an e-commerce platform or not, it’s like a store window – it’ll be what helps to boost awareness of your business, sell your services and get people interested. It communicates key information, is a hub for posting news and updates, and can also be a sales tool.

Social media

There’s no disputing the power of social media. It’s a great way of interacting with customers. The handles you choose are important; they need to be memorable, short and ideally your business name in full. Anything too fancy, confusing or with numbers or punctuation will make it hard for people to remember and find you.

Business Stationery

It is really important in business that you are cohesive in everything that you do. From your business cards to letterhead printing, envelopes to leaflets, it’s crucial that your branding matches and has a united feel. It needs to also coordinate with your website, logo and overall design aesthetic – take the time to get it right and to give everything you send out that professional touch.

Marketing Collateral

From leaflets and newsletters to letterheads, communicating with customers and potential buyers is important. You need to keep them in the loop about what you’re doing, what new launches and products you have, exclusive offers, etc. If you sell products, printing a brochure or catalogue summarising your whole collection will help customers get a snapshot overview but also provides them with something to take away.

If you want to promote something, sending out professionally designed business stationery and promotional material i.e. flyers and letterheads in the local area can help drum up interest and get new footfall through the door. Put effort into your marketing and it will reward you in return.

Check out one of our previous articles for help and advice on how to market you start up: What Print Collateral Does Your Small Business Need?

Get in touch today to find out how PrintUK.com can help your business start-up.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Business Stationery, Graphic Design, London, Marketing, Networking, Online, Online Design, Our Promises, Print Design, Printing, PrintUK.com, Small Business Marketing, Social Media, Startup, Uncategorized, United Kingdom, Upload Your File, World

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