When it comes to branding, a noteworthy letterhead provides the perfect marketing opportunity. Unlike correspondence sent on standard blank paper, it suggests that your company is successful, credible, trustworthy and established enough to have created a strong corporate image and identity.

But designing and printing an effective letterhead is a complex task. As it may provide the first interaction that a customer or client has with your enterprise, it needs to say all of the right things with just a simple image and perhaps a small amount of text to accompany it.

So, if you want to get the details right and create a letterhead that is eye-catching and memorable, here is how to do it in three simple steps….

1: Represent your brand

The primary purpose of letterhead printing is to represent your business and brand, this is a concept that you should never lose sight of. The graphic and creative design you settle on must complement your company aesthetic, which means that not only the logo, but also the colour scheme, font and any imagery used must all be in keeping with the central message that you want to convey to your customers. Remember that all your business stationery and marketing elements from printing to digital should be interconnected and complement one another throughout.

2: Focus on alignment and positioning

Alignment and positioning are both essential to creating a letterhead design that appears harmonious, professional and smart. Everything in the graphic design phase must sit well together in order to deliver a complementary and connected aesthetic, which means not only assessing how the letterhead looks on a blank piece of paper, but also how it will appear once the rest of the space is taken up by properly formatted correspondence.

3: Use colours with care

Irrespective of whether you’re creating a letterhead or designing a logo, colour is a great way to draw attention to text and imagery, and more specifically towards certain areas. It can not only direct the recipient’s focus to particular parts of the page, but can also be used to convey ideas and emotions, build associations and reinforce branding. Use it both sparingly and intelligently so that it always has a set function within the design.

Before you begin your letterhead design its worth reading one of our previous articles which highlights the importance of typography:  The Power Of Fonts

To learn more about cleverly crafted and printed letterheads check out our website at PrintUK.com and if you have any questions or would like to discuss your business stationery please get in touch at 0845 2993 923 and a member of the team will be more than happy to help.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

Category

Branding, Business, Business Stationery, Graphic Design, London, Marketing, Online, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

Tags

, , , , , , , , , , , , , , , , , , , , , ,