Personal branding is one of the hot SEO (Search Engine Optimisation) trends for 2017. Having a personal, individual, unique brand helps market your business in multiple ways and therefore it should be included in your search engine optimisation strategy if you want higher domain and website rankings. Personal branding involves building an individual personality and image used for marketing and advertising. It’s similar to company branding but it is focused on individual employees through the use of business cards and other media, rather than the company as a whole. You effectively become another outlet for your business brand and encompass the brand advocacy role.

Four benefits of personal branding

Why go to the trouble of designing and running one or more personal brands? Let’s walk through some of the benefits.

1. You become the expert in your field and you’re able to use your authorship to market the business. Facebook gives more weight to personal content rather than company content and more organisations are expected to follow suit of using the largest social media network in the future.

2. Having personal brands is an excellent way of increasing your reach. You can have more than one per company, each individual author is able to grow their own audience, increasing the total reach of the business as a result.

3. Building user trust is easier with individual brands. Modern consumers are naturally distrusting of corporations. Personal branding gives them a face, a personality and a name that they are more likely to identify with especially if you give out your personal mobile number and direct email address rather than the typical generic contact details. The customers are able to build stronger bonds with the individual, becoming loyal and trusting clients. Ultimately, trust and loyalty results in more sales and grows the business.

4. Market towards each segment of your audience with personal branding and print. Create a personal brand for each segment and target them using individual social media profiles. You need to identify buyers based on their needs and wants. For example if you’re a design agency or graphic designer and you seem to work heavily in one particular sector then target your personal branding for that sector. For instance create business cards solely for graphic designing within the law sector if that’s the clientele you’re targeting, this makes the marketing more personable and more directed for the clients needs which will likely prove to increase conversion rates.

Be unique and relatable

Starting a personal brand is not complicated and it’s inexpensive. Create individual brands for yourself and your chosen employees who are happy to be themselves and be advocates for the company. This will help market the company whilst developing personal reputations for your employees. To be successful, each individual brand needs to begin posting content and working on social media marketing and printing to engage with the audience on a regular basis, remember to integrate.

If you’re ready to begin your personal branding quest then just before you start its worth checking out one of our previous articles: The Advantages Of Outsourcing Your Business Printing

Also its worth checking out this great piece from Business 2 Community: Why You Need a Personal Brand as a Small Business Owner

Contact us at PrintUK.com to discuss how we can help you build your personal brand through printing and print marketing.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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