It may all appear to be about social media and online materials these days, but the fact is that people still want something to take away and peruse. They may research your offer in advance, but if they come to an event or meet with you, they still want to leave with an item which either informs or persuades them.

Sealing the deal

Depending on your business and what your customers are looking for it’s important that they leave with something. This could be a high quality printed brochure or a simple leaflet, but giving an interested person a printed item means they will feel happy, more connected and are more likely to take the time to understand your product or service. According to a report featured in the Guardian, readers absorb less on Kindles than on paper and the same is true of online information compared to print materials.

Producing appropriate items

Consider what you are trying to sell and make sure that the printed marketing material reflects this. If your items are low cost then you probably don’t want a weighty brochure and may be able to use a print design template to design your item.

If, for example, you are a university trying to attract prospective students to spend thousands of pounds on a degree course, or an exclusive car dealer or commercial property agent, then you probably want to use high quality photography, graphic design and some high quality brochure printing to demonstrate the value of the investment the customer is about to make.

A good mix that looks the part

This does not mean that you can ignore online and social media but that they are a part of your overall marketing approach. You should take the time to ensure that your printing and marketing materials are coupled with your online presence and have a clear, succinct, corresponding relationship, in terms of graphic design, tone of voice and quality. If you choose to work with our graphic design team, then you can provide visuals and links to things you’ve already done, both online and in printing, so that we can ensure that your brand runs all the way through.

Don’t believe us on the power of printing? Check out this great article from Creative Boom: 100 inspiring ideas to market your business

Whatever your sector, print is not dead, potential customers do not just want to give you their data, they want to leave with something. Contact us at PrintUK.com to make sure that your leads are leaving with an item they will enjoy reading after they have met you.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Business Stationery, Graphic Design, London, Marketing, Networking, Online Design, Print Design, Printing, PrintUK.com, Sales, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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