If you run a well-established small-scale, local business, you may think that you do not need to invest time and resources into creating printed branding and promotional material. After all, you may believe that all your customers are local to you, already know about your business and can easily find it without any help from printed media i.e. posters, flyers and even letterhead printing. In reality, however, your business could really benefit and grow from printed media.

In a recent blog, we discussed how printed media can benefit startups, but even well-established small businesses can start using printed materials. Printed media can be used to improve your position in the market, recruit new customers and reach out to prospective business partners. But which printed materials should you deploy if you own a small business? In today’s blog, we’ll answer this question and explain how each of our recommended print media options can help you.

1. Business card printing

If you’re not already using business cards, you should invest in them immediately. Your local business might be quite well-established, but it can still expand and become more profitable if you make the right contacts in the business world. Business cards are an indispensable networking tool that can make you appear highly professional and well-organised. Not only do they convey your contact details efficiently, they also impress the recipient and increase the likelihood that they will get back to you. Also business cards are a personal print media item because you hand them directly to the recipient.

2. Letterhead printing

When it is used within a business, a custom letterhead template helps to improve internal branding. This can make employees feel like they belong to effective, professional team, which can improve their efficiency. When custom letterheads are used on missives to customers and other businesses, they can make your business look highly polished and professional, thereby improving your reputation, generating interest in the business community and cultivating customer loyalty. According to the website and article by ‘Abilogic’ : The Advantages of Using Company Letterhead Instead Of Plain Paper, having a letterhead even “increases website traffic”. An article on their site explains that “if your… company’s letterhead has the URL of your website on it, the recipient will definitely like to check out the website”.

3. Poster printing

You may think that you’ve already recruited a large customer-base through word-of-mouth. However, poster printing can help you reach even more people. You can deploy posters throughout your town or city to bring more people to your business. Posters are one of the most affordable advertising options available and they can be placed wherever you choose in order to maximise their impact and increase brand awareness of your local business.

Here at PrintUK.com, we can help boost your business’s market position and improve your business growth, regardless of whether it’s a brand new startup or is already well-established. You can find all your high quality design and printing needs at PrintUK.com.

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Join the conversation! 1 Comment

  1. […] to find other tips of boosting your business? Check out our previous article: Boosting Your Local Business With Printing Also check out Chrons article: What Are the Benefits of Direct Mail […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Business, Business Stationery, Graphic Design, London, Marketing, Networking, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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