If you are a small business or SME and looking to grow your business, one of the most important activities you can do to boost your business is to attend networking events. Networking events are a great way to meet potential customers, gain useful knowledge and insight into your industry and to boost your business visibility. It is not enough just to turn up though: you need to go prepared with an array of marketing tools; otherwise you may find that you could lose out on important contacts and potential customers. With some quality printed material such as printed business cards and leaflets under your arm, you will greatly improve your visibility and make use of each and every networking event you attend. Here are some types of high quality printing you should make sure you take with you.
Your business card design is very important ans should contain necessary details, such as your company website, address, your telephone number and email, with a brief explanation of what services you offer. You never know who you might come into contact with at networking events, so don’t be afraid to hand out your business cards to everyone you speak to. Even if you speak to someone who might not have an interest in your service, you never know what contacts they may have. Without your printed business cards, you can greatly affect your chances of gaining important business from these events. Your business cards directly represent and affect the way your business is perceived so ensure that you only get high quality business card printing to ensure that your business starts on the right track.
Flyers and leaflets
In addition to business cards, you might also want to consider getting high quality leaflets and flyers printed up to hand out at such events. With these materials, you can go into a bit more detail about what services you offer and it means you won’t instantly be forgotten when the event ends. It is important to play the long game when it comes to networking. You may not gain business straight away, but it can be highly beneficial for the future. If you hand out flyers and leaflets, you give yourself the best chance of future business.
Let’s face it, everyone loves a freebie and you will definitely improve your visibility at networking events by handing out some printed stationery with your business details printed on it. This can be a really useful way to engage with potential customers and an important marketing tool at the same time!
Still looking for other ways to boost your business? Check out one of our previous articles: How To Improve Your Business Visibility
At PrintUK.com, we can provide you with high quality printing for all your marketing materials, including business cards, flyers, leaflets and stationery. Contact us today to find out how we can help improve the visibility of your business at your next networking event!