It’s tempting, in a time when nearly everyone seems to be on Facebook, to pour resources into social media advertising. While it has its place, relying too heavily on targeted ads is a mistake. Traditional forms of marketing, especially leaflet and flyer printing, are still of immense use in promoting events, causes or businesses.

Presentation

The first advantage is that printed flyers and leaflets give you a lot more space to work with. Their much higher display resolution, and Facebook’s rules about text use, make ad images online incredibly restrictive in some cases. If your event takes some explaining, or you have a plan to imbue your graphic design with some typography, leaflet and flyer printing is much better suited. People prefer to read paper over a screen, too. There are plenty of graphic design tips for flyers already available online but if you would like a bit of advice check out one of our previous articles: 5 Top Tips For Designing An Effective Flyer

Distribution

It’s easy to scroll past a Facebook or Twitter ad in half a second, if that. If you want to make a lasting impression, a leaflet through the door or a handout printed flyer stick with the reader much better, and even if thrown away take up more of their time. It’s also possible to target much more effectively, provided you have the distributors. Online targeting is effective, but local knowledge of the area you’re flyering in can be far better placed and even matched to a list of existing customers or supporters.

Presence

Seeing an online ad promoting an event is always an eyebrow-raising moment. If you’ve seen no physical promotion, it’s easy to be sceptical at how likely an event is to happen, or how good it will be. A physical advertisement gives a great impression, and demonstrates that real effort has gone into your campaign. This can be achieved through flyer design and gives the appearance of a campaign being rooted locally, and having support and customers that the recipient of the beautifully designed flyer may know or be friends with.

Leaflet and flyer printing is a great way to make an impact and boost your marketing. PrintUK.com offer a number of great and affordable solutions to meet your needs – check out our online offering, and order now. Or if you would like to discuss your next marketing and print project please don’t hesitate to get in touch and a member of the team will discuss your needs and come up with bespoke print products to help elevate your campaign.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Sales, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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