Although many companies sell their products online, the power of a printed brochure in your customers’ hands should not be ignored. Here’s why people are still reading print brochures in a predominantly digital world.

1. Reading a brochure engages all of your senses

You can touch a physical printed brochure, pick it up, and hear the satisfying turn of every page. Your customers can physically interact with it by circling items they like, writing notes about their preferred products, and turning the corners of notable pages. Also, there’s nothing quite like opening a parcel containing the latest, glossy new brochure from your favourite company, and savouring the smell of fresh ink. Reading a printed brochure is a sensory experience, not quite the same as clicking ‘add to basket’. On a website that looks like everyone else’s, remember you can stand out with brochure printing as the graphic design and print quality can reflect your own products and services.

2. No one is online all the time

Even though everyone always seems to have their phones pressed to their noses, whether in the break room at work, on the bus, or walking down the street, people just can’t be online every hour of every day. Phones run out of charge, or there may be no internet access in a particular area. For times like these, your company brochure will be ready and waiting in your customer’s bag or briefcase to act as your silent salesman. Check out this great article from Entrepreneur – ship: 5 Reasons Why Brochures Still Matter In Marketing

3. Some people just prefer a hard copy

You can advertise online as much as you want, but if your customers have been looking at a computer screen all day, they won’t want to spend their spare time doing it as well; flicking through a beautifully designed and creative printed brochure with a cup of tea is a great way to unwind after work. Also, some people aren’t very technologically savvy, or choose to have as little to do with computers or phones as possible. For them, reading a physical copy is the norm, so you don’t want to lose custom because a competitor offers a company printed brochure for them to read, and you don’t.

A beautifully printed brochure with an eye-catching design has the power to stand out in an increasingly digital world. Have a look at one of our previous articles to help you along your way to creating the perfect brochure: Top Tips For Designing A Great Printed Brochure For Your Business!

Get in touch with PrintUK.com now for all of your brochure printing and design requirements. email: hello@printuk.com or call: 0845 2993 923

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Direct Mail, Graphic Design, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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