In a world where advertising seems to be increasingly angled towards the web and social media, it is important to bear in mind the advantages that print continues to have. As a result, print is making a rebound from its expected demise. Physical advantages of print as well as trends such as demographic and environmental are pushing back against the tide of digital. Marketers should be aware of these trends and aim to get out in front of them to harness potential opportunities to introduce print into their marketing campaigns to gain brand awareness and increase the effectiveness of their marketing campaigns.
Over the last decade, we have seen an incredible rise in digital and the amount of content being produced within the digital sphere. As a result, consumers are trying to keep up with all this new information as marketers use a variety of digital mediums to bombard their intended targets through content strategy, targeted emails, re-marketing, adwords, social media etc…
We are constantly on our devices now from mobiles phones to ipads, digesting all this content and data, but due to the sheer amount of time we spend online we have become desensitized to these mediums of marketing, creating opportunities for the flexible, aware marketer who can seize the chance to integrate print into their campaigns and stand out from their companions battling amongst the digital world.
Traditional marketing techniques such as direct mail and brochure printing are proven to be more impactful to the reader in comparison to digital forms of advertising. Below we have noted down a few reasons why and how print can stand out in a digital world.
The Power Of Print
Contrary to what many would have you believe, printed material has remarkable longevity, and not just in the physical sense. Online advertisements, if they are seen by your targeted market, generally target people who may be at work, who are frustrated at staring at a screen and certainly in no mood to absorb the ads. In contrast to this, printed material can reach people who are on the street, at home or commuting, and may be in a prime position for a positive response to an advert; they will absorb a slogan and the graphic design more readily therefore increasing your brand awareness and marketing effectiveness. In a world dominated by digital products and businesses, print can help you to stand out.
Ad blocking software is a hurdle that is becoming increasingly difficult to circumvent, and a very large proportion of computer users will be unaffected by any ad you might put online, even if they would be interested in it. We can see an upwards trend in the use of ad blocking correlating with the rise of targeted remarketing, people don’t like to be monitored or bombarded with hundreds of adverts because they visit one holiday website., which highlights the reducing impact of digital advertising as become frustrated and desensitized to it. Whilst many continue to emphasise the importance of native advertising online, few seem to mention the fact that many adverts are blocked, and your money and efforts will be wasted.
High Quality Printing
Print media advertising is an easy medium to spread brand awareness or to advertise to any particular geographical area. For example, local newspapers are the best way to spread news about an event that is happening locally, it is targeted and evokes conversation within the area as people discuss what’s happening in the community. The majority of long standing forms of the print media have a huge, loyal customer base with regular and trusted followers. This is definitely a great boost to attract readership as you associated your brand with theirs and build upon the trust levels of your business with potential customers. Print media i.e. booklet printing, magazines and newspapers allows you to choose your own location and space for advertisement, with varying price brackets. This allows you to manage your budget and expenses while planning for the advertisement and the print media company will generally come back to you with very in-depth levels of data for you to analyse and draw your own conclusions from on the effectiveness of your print marketing campaign.
At PrintUK.com, we specialise in printing brochures, leaflets, flyers, folders, business stationery and more. With a range of deals in place to cut down on costs, our user-friendly website enables you to upload your print-ready file, choose the format, and have your print media delivered to you in as little as 24 hours with our express delivery service. In addition to this, we allow you to design print material on our website using a template based system with industry specific templates, so those without access to graphic design software may rest assured that such work is not beyond them. We offer bespoke solutions to everyday issues for your business, and guarantee a professional, high quality service.
Still not convinced by print media advertising? Checkout this great infographic by The Creative Industries: SNAPSHOT OF UK CONSUMERS’ MEDIA HABITS.
If you’re feeling confident to pursue print marketing it’d be worth checking out one of our previous articles: Crafting A Cohesive Print Marketing Campaign
Join an ever growing list of design agencies, SMEs, print buyers, local authorities and large corporate businesses who are using PrintUK.com every day for their printing requirements.
About PrintUK.comPrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923
Latest Posts By PrintUK.com
- 01.18.19How Custom Envelope Printing Benefits Your Business
- 01.14.19Give Your Marketing Materials A Makeover For 2019
- 01.14.19Why Letterhead Printing Works In 2019
- 01.07.19Why Small Businesses Should Invest In Bespoke Printing
- 12.21.18The Young Companies Starting Print Magazines To Help Build Their Brands