Flyers as a marketing tool have been around for as long as there has been a printing press – from adverts to menus, printed flyers are one of the most flexible and adaptable forms of communication that is available to you. Perhaps because of their popularity though, they can sometimes be less effective than you might hope. Here are a couple of tips for creating a winning flyer which will increase your brand awareness and conversion rates:

Keep it brief and targeted

When a subject is as dear to your heart as your own business it can be tempting to put everything into your flyer – after all, you do so much great stuff and you want people to know how you could help them! Enthusiasm is natural but doesn’t always make for easy reading. Choose a specific brief for your flyer printing and stick with it, even if it is a general introduction, you need to keep it focused. Tone is important; address customers as ‘you’, and give them a clear call to action – keep it personal and relevant to them and use language that is targeted at your market.

Keep it clear

Flyers actually have a fair amount of space on them, but that doesn’t mean you should fill it. Keep your information clear and easy to find. Make sure your contact details are there. Include your logo and company name, you don’t want to accidentally do your competitors a favour by customers getting you muddled. Ensure your flyer is in keeping with the look and feel of your website and any other promotional content you have; brand consistency is useful for attracting returning customers and raising brand awareness. Take a look at it and make sure it is clear and coherent, and make sure you proofread it – in fact, better still, get a couple of other people to proofread it for you.

If this all seems a bit much, there are some great flyer templates that are easy to personalise for your business. Here at Print UK, we have a wide range of effective, industry specific, attractive flyers available for you to get your business message across to potential customers.

Still not convinced? Checkout one of our previous articles: Well Designed And Printed Flyers Give Sky High Returns

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  1. […] to print. But if you would like some extra helpful pointers checkout one of our previous articles: How To Create High Impact Flyers Why not check out our range of leaflets and flyer designs and printing at PrintUK.com? You’re […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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