When it comes to poster printing, there are many things to consider. For the most part, we design posters to notify or instruct passers-by, and for this reason, it is imperative we make them do the job properly.
Location, location, location
As the phrase above – borrowed from the property market – indicates, your line of thinking should always relate to where your printed poster is going to be displayed. What kind of visual objects will it have around it, competing for the attention of passers-by? This will go a long way to influencing the size and colour of the poster design you decide on. After all, above all else your poster should seek to stand out from the crowd.
Easy to read?
Once you have a passer-by’s attention, now comes the next challenge: how to ensure you feed them the relevant information. The key to this is to make your poster easy to read. The following basic format: Headline > Details > Fine Print, is a useful guide to how you should structure the information on a poster. The main details you wish people to know about an event, product or notification should be placed directly underneath the headline, with any other information that is less important, but still advisable to include, confined to smaller fine print at the bottom. This has been the template for years! Check out this poster for the 1912 Stockholm Olympics. (OLYMPIC SPECIAL! Discover the 10 best Olympic poster designs)
The printed posters that get lost in the crowd usually fall victim to the problem of their colours. Remember that contrast is key, if the text does not stand out over the colours that you use for the background, you are in trouble. Similarly, if your colour palette is too pale you can also fall at the first hurdle. Poster design is no time to be conservative! It is the perfect chance to experiment with loud and bold colour schemes.
While other informational aids such as business cards and brochures rely a lot more on organisation and careful spacing, posters should be seen as a megaphone which needs to be amplified as much as possible in order to hold the crowd’s attention. At PrintUK.com, we can achieve this all while sticking within your brand guidelines. For friendly advice from our team of professionals, call us today on 0845 2993 923.
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923