The humble business card is one of the most underrated tools – yet it could be a great business asset if used correctly.
It’s not just your calling card, it’s likely to be the first part of your branding a potential contact or customer sees. So don’t spoil your first impression. It’s time to learn business card etiquette with seven dos and seven don’ts.
• Leave your business card on a bumph table at business expos or networking events – you never know who may spot it. Considering how cheap business cards are it’s worthwhile to place a few down because potential customers do pick them up especially if they are looking for a specific product or service.
• Make sure all your details are on your cards – including phone, email, mobile, address, website, and social media accounts. But beware not to clutter the business card otherwise it’ll take away from the graphic design, if you’re looking for professional clean cut graphic design checkout our business card templates for inspiration.
• Include your branding, such as your logo and typography, giving your output a consistent feel.
• Swap business cards after a few minutes of chatting with a potential contact about their business and what they need.
• Complement the design, logo, or colour of any business cards you receive – it makes a good impression on the giver and highlights how you have taken a second to look over their business card.
• Give your card face up, the way you’d like your contact to read it.
• Hand them out one at a time, to individuals.
• Leave your cards in places where you’re unlikely to attract customers – or in other business premises without permission. Firstly it’s ill mannered not to ask permission and the act could create a negative vibe about your company.
• Include too many telephone numbers (more than two) as this will confuse potential customers. This creates too many contact routes and doesn’t highlight the appropriate call to action, so we at Print UK recommend using your office line and mobile number on the business card.
• Allow your branding to overwhelm the important details you have to get across. Your main objective is for potential customers to get in touch with you so the most important part of the business card is contact details.
• Thrust your business card at someone the second you meet them. If you’d like to exchange, ask the other person for their card first to illicit conversation. Otherwise it comes over as pressured sales tactics and these aren’t appreciated by the majority of people.
• Put someone else’s business card away without looking at it. This action is perceived to be dismissive and the negative psychological effect could hamper any positives you had going for you prior to putting their business card away hastily.
• Give out battered or torn business cards, or those containing out-of-date information. This is generally unprofessional and remember your card represents you and your company, so start off on the right foot.
PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality.
We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer.
We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%.
By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings.
We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products.
Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts.
For more details and insight into our business you can visit our website at: www.PrintUK.com
If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923