If your business is relatively small or new, you may only have a modest advertising and marketing budget. As such, you might be torn between different types of printing products. There are two types of advertising in particular that you may have difficulty choosing between: leaflets or poster printing.

Both can be used to recruit customers from a wide range of demographics, which makes them particularly useful for small, start-up businesses that need to attract a broad customer-base quickly. Other forms of printed advertising (such as exhibition banners and business cards) are also incredibly useful, but printed leaflets and posters tend to reach more people, particularly if your business has a limited budget and need cheap solutions. Leaflets can be sent to anyone, posters can be placed almost anywhere and both are highly cost-effective. But which should you prioritise? Which option is right for your business?

Posters

Posters are likely to be seen by the largest possible number of people simply because they are typically deployed in very public areas and tend to be larger than leaflets at A3 and A2 sizes. What’s more, you don’t usually have to worry about viewers ignoring posters. According to the small business website Chron.com, those who see posters are already “actively engaged in their surroundings” so the posters “stick in viewers’ minds” (The Advantages of Posters)

However, the amount of information that you can put on a printed poster is limited. After all, not many people are going to stand in a public space for a protracted length of time just to studiously read every detail of a particularly intricate poster. Ergo, if the services or goods your business offers are quite complex or require detailed explanation, posters may not be the best form of advertising. Yet if you have a more straight-forward business and only need to include a few pieces of information in your advertising, posters are perfect for you but the poster graphic design is crucial as it has to typically incorporate predominantly images and bright colours in order to capture the attention of passerby’s.

If poster printing sounds like the right solution for your business, you can find a variety of poster design templates and poster products at PrintUK.com.

Leaflets

Printed Leaflets can’t reach quite as many people as posters, because each leaflet tends to be sent or given to just one prospective customer. However, they can still reach enough people to be worth investing in, as they are easy and cheap to produce. What’s more, they allow you to discuss your business in greater depth than you can on a poster, which makes them the ideal form of advertising for complex business that need to explain their goods or services thoroughly. They also illicit conversation when handed to prospective customers which can quickly bridge the gap from potential to current customer.

If leaflets seem ideal for your business, you can find thousands of leaflet design templates and a variety of leaflet printing specifications at PrintUK.com.

Summing up

If your business needs to communicate simple information as quickly as possible in order to attract the greatest possible number of customers, we at Print UK believe you should opt for poster printing . If, however, you need prospective customers to consider your business carefully so that they realise the benefits of your products, we suggest utilising printed leaflets. Contact us now to discuss your options.

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Join the conversation! 1 Comment

  1. […] If you’re considering printed leaflets but don’t know where to start, you don’t need to worry – at PrintUK.com we’re here to guide you through the process, from conception to completion. We have an eager team of graphic designers who are on hand to bring your project to life, ensuring that your folded leaflet printing campaign is a success! Still not convinced? Checkout one of our previous blog articles to help your business make the correct decision on printing. Leaflets vs Posters: The Printing Showdown.  […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Business Stationery, Direct Mail, Graphic Design, Leaflet Design Templates, leaflet printing, Leaflets, London, Marketing, Online Design, Print Design, Printing, PrintUK.com, Products, Small Business Marketing, Startup, Uncategorized, United Kingdom, Upload Your File, World

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