Once you reach the printing stage, you’ve spent valuable time and resources designing your promotional materials and artwork. For the best results – whether you are printing brochures, leaflets or folders for your business there are guidelines for high quality printing that shouldn’t be ignored. One of the most important rules to remember in graphic design is that your printed artwork will not look exactly the same as your digital artwork. This is because digital media uses the RGB (Red, Green & Blue) colour range whilst printing uses the CMYK (Cyan, Magenta, Yellow & Black) colour range. Below we have some tips on how to present your artwork for printing and how to make both RGB & CMYK as similar as possible to uniform your branding and colour pallet.

How high is your image resolution?

The best way to ensure that your artwork is print ready is to check its resolution. This is measured in DPI, which stands for Dots Per Inch and means the number of dots of colour which can fit in an inch of your image. So the higher the DPI in your graphic design software like InDesign or Quark the better the resolution of the image.

An image viewed on a computer screen can look perfect at 72 DPI, but this will not translate into printing. The optimal resolution for printed images is 300 DPI. So we recommend that you don’t pull images from websites as more often than not they are low-resolution to improve website load speed times.

How to check your image resolution

On a windows desktop or laptop, right-click on the image file name. In the box that appears, click on the tab at the top called Details and you will see the resolution in DPI.

On a Mac, open the image file. At the top of your screen, click on Tools and then Show Inspector. A box will appear that shows your image’s DPI.

If your image is less than 300 DPI, try re-sizing it. By making it smaller, you are effectively reducing the amount of space that your ‘dots’ of colour need to cover.

Have you considered your margins and bleed?

Another important factor to consider when creating your artwork ready for print is to allow room for ‘bleed’ and ‘crop’. When your image is printed, the ink might bleed slightly around the edges, or the artwork might be cropped slightly to fit into the borders. This allows for the job to be trimmed to the correct final size as printing is a mechanical process by adding bleed it to your artwork it allows for a slight levels of tolerance in the printing production. Be aware of the margins allowed, and avoid placing your artwork directly at the edge of any printed material unless you give the correct amount of bleed.

How to supply your print files.

Print Ready PDF’s Please

  • Convert RGB to CMYK
  • Convert spot colour to CMYK when applicable (where you are printing a full process colour job)
  • Format PDF
  • Colour-CMYK
  • Bleed – 3mm
  • Safe Zone – 3mm
  • Resolution – 300dpi
  • Font – Embedded/Curves
  • No Printer Marks/Colour Bars
  • Single pages if supplying artwork for brochures, booklets and multi-page jobs.
  • Note: RGB & Pantones will be converted to CMYK (unless quoted as a bespoke or spot colour print job) which may affect the colours.

Things to be careful of which could result in your artwork being rejected.

  • Corrupt PDF
  • Un-embedded fonts
  • Password protected
  • Sizes that are disproportionate and don’t marry up with job ordered
  • Incorrect number of files

If you are now feeling a little overwhelmed please don’t because once we help you through the process the first time it will become instinctive and second nature.
But, if you would like to take all the stress out checkout our online print design templates, where you can just add your text and images to professionally designed and industry specific graphic design templates.

If your artwork is print ready go to PrintUK.com to order your cheap high quality printing today, if you’re unsure if your artwork is print ready give us a call at 0845 2993 923 or drop us an email at hello@printuk.com – we can help with all of your high quality printing and graphic design needs. You can view more articles at our Blog: blog.printuk.com for more tips and tricks on achieving great print and design.

 

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  1. […] these great articles: Is Your Artwork Print Ready? + How-To Geek School: Microsoft Word: Document Formatting Essentials When your document is ready […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Brochure Design, Brochure Printing, Brochures, Business, Direct Mail, Graphic Design, leaflet printing, Leaflets, London, Marketing, Online Design, Printing, PrintUK.com, Products, United Kingdom, Upload Your File, World

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