We have all read the articles stating “print is dead”, but it’s important to remember that we are physical beings who still crave physical communication. According to the Content Marketing Institute, two out of three marketing professionals now neglect to utilise print media as part of their marketing strategy. This means that they are missing out on great, valuable opportunities that digital marketing cannot tap into, thus limiting their success. As an example of this the biggest software firm in the world ‘Google’ still sends out printed direct mail to its Adwords users, highlighting the power of print.
So why is printing still important in today’s digitally saturated world?

Standing out from the crowd
With email marketing cluttering our inboxes on a daily basis, it is now more difficult than ever to ensure your business stands out from its competition. While this still remains a challenge, there is a huge gap in the number of businesses physically sending out printed marketing materials i.e. folded leaflets to potential clients. As a result, it is the perfect time to take advantage of the void by sending printed brochures or targeting customers with folded leaflet printing, printed flyers and leaflets that will prove to be a sure fire way to stand out from the crowd.

Maximising exposure
High quality printing maximises exposure and creates a lasting impact. Your customer can interact with print whenever they want, and at a time that suits them. Material can also be passed on to someone else who may be interested in your services, or picked up from a desk where it has been sitting for a while. Print marketing flairs up a genuine interest in your company without using disruptive techniques. Checkout this fantastic article by the Content Marketing Institute : 7 Reasons to Consider Print for Your ‘Non-Traditional’ Content Strategy

Printed flyers, Brochures, leaflets and posters work well as stand-alone campaigns, but they work even better when used in line with your online marketing efforts. Printing can be used in conjunction with your online tools to reach a completely different audience. Where some customers may see your current offers on social media or your website, others may not visit your online platforms at all. If this is the case, print is a great way to reach your whole customer base as well as potentially converting your offline customers to online (cross media marketing.)

Print offers credibility and legitimacy that digital can’t compete with. We inherently distrust much of the internet as we don’t know what is behind the webpage, especially after hearing of the horror stories in the media, couple this with the saturation of popups and banner ads on the web, which can be overwhelming and the fear of spam and viruses is enough to make people weary of clicking,  there is no imminent danger of this in a print ad. Therefore we tend to purchase from websites that we know are genuine trustworthy businesses and print media reinforces that mindset and improves your brand trust level.

Print adverts are excellent for improving your brand awareness and solidifying your brand identity. Remember that your adverts should be consistent aesthetically in terms of fonts, colors and types of images to establish brand recognition and ensure that these are replicated in the digital marketing channels.

Target Marketing
Placing adverts in printed brochures such as specialty magazines can effectively and cost efficiently reach niche audiences that may be more difficult to target online.

More Engaging
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

If you would like to discuss your print and design requirements, please contact us today at Print UK


Join the conversation! 2 Comments

  1. […] Printing: High quality printing is far from dead and if you want to reach customers and have a big impact, then one of the key elements in your marketing mix to consider is printing. For instance leaflet printing and direct mail printing, if you can deliver the right message at the right time then your sales and business growth will instantly increase. With the advent of digital printing technology printers can now precisely target and personalise print media such as brochure printing and printed leaflets which further enhances your conversion rates from potential to current customer. A printed brochure is one of the most important pieces of media a company can commission, because it is a tactile and physical being with content that gives the potential customer a company overview, highlighting your business objectives, branding and in particular your products and services, couple this with professional graphic design that exudes your brand message throughout and attach your business cards to add that personal touch and you’re on track to a winning formula. Checkout one of our previous articles: Why Print Advertising Is Still An Essential Marketing Tool […]

  2. […] via Why Print Advertising Is Still An Essential Marketing Tool — PrintUK.com […]


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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923


Advertising, Branding, Brochure Printing, Business, Direct Mail, Graphic Design, leaflet printing, Leaflets, London, Marketing, Printing, PrintUK.com, United Kingdom, World


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