How many times a week do you receive a printed brochure or marketing leaflet through the door and dump it straight in the recycling bin? Quite a few? Thought so! In today’s high-tempo and high-technology world, our attention spans are becoming ever shorter. So, for a brochure to grab our attention, hold it and keep us reading, the graphic design and quality of the printing finish needs to be pretty special. Here are our top five brochure printing design tips to get yours from so-so to outstanding!

1) Who is your printed brochure going to be aimed at?

Ensure that you have thought out the details carefully: a marketing brochure needs to strike a careful balance between giving too much detail (it should not be a lengthy catalogue) and not giving enough (it needs to get the reader interested in your product or service). Decide who it is to be aimed at (target audience.) Will it be given away at events, tucked inside the local newspaper or targeted at a specific demographic through the post? You will need to factor in different brochure design graphics to specifically target particular people i.e. If you’re at an event you want lots of pictures and graphics with minimal text as people will be reading it on the move and may not have time to read paragraphs of text. You will also have to consider your printing specification and finish in regards to bottom line costs when targeting a specific audience i.e. you would want to hand out a high quality printed brochure on a luxury stock if you were selling cars at a prestigious event because your marketing material reflects your brand.

2) Simplicity is key

It is tempting to use a variety of exciting different fonts when you are designing a brochure. Keep in mind, though, that simplicity is key here: you need your front cover to be easily read and digested and filling it with too many different graphic design styles can come across as amateurish and can distract or put off the reader. Gothic or Comic Sans anyone?

In the same vein, keep the content simple, too. Remember that many readers will have short attention spans and that anything too wordy runs the risk of being flicked past and ignored. Ensure your brand logo and marketing message is prominent and that the front cover reflects your brand but is subtle enough to capture the interest of the person reading it.

3) Quality images

Don’t make the mistake of copying and pasting stock images from Google into your design: there is nothing more likely to make your brochure look like an old GCSE IT project! With a decent SLR camera, you should be able to take some good quality images, even if your marketing budget doesn’t stretch to a professional photographer. Pictures taken on smartphones can become pixelated and blurry when put into print, so avoid this if you can. Remember that you are trying to inspire confidence: a great quality image is the best way to do this. If you’re struggling to find the inspiration or time to get out and take the relevant photos checkout one of our previous blog articles which could help you on your quest to design a perfectly printed brochure. 3 Fantastic FREE Stock Photography Websites
4) Create engaging copy

The look of your brochure print and design is key but so are the words. Ensure that your copy is engaging, creative and interesting, remember to check spelling, grammar and punctuation is immaculate throughout. The classiest looking printed brochure can be let down badly by spelling mistakes and wayward apostrophes, so make sure that you are squeaky clean in this area!

5) Abide by the 10 second rule!

First impressions count for everything in marketing print design. You will have around 5 to 10 seconds to engage your reader before they lose interest, so make sure your brochure’s front cover is eye-catching and exciting. Consider using embellishments or a thicker paper to give a luxurious feel and exude quality. Go for a different sized brochure than the regular A4 or A5 designs, or choose a square or irregular shape to add interest.
Checkout this great article from Canva: Brochure Design: 25 Tips to Create Marketing Materials That Sell for a little bit of brochure print design inspiration.

 
Here at Print UK, we understand the importance of creating a great first impression. With our easy-to-use but sophisticated online design technology, you get an agency-quality design at a price you’ll love. Have a look at our brochure design pages today at PrintUK.com . Printing has never been so simple!

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  1. […] A beautifully printed brochure with an eye-catching design has the power to stand out in an increasingly digital world. Have a look at one of our previous articles to help you along your way to creating the perfect brochure: Top Tips For Designing A Great Printed Brochure For Your Business! […]

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PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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