Over the last decade, the internet has changed the way we market and advertise our businesses. With social media marketing, blogging and innovative e-commerce websites, lots of brands are now focusing all of their attention online, and leaving behind more traditional forms of physical marketing, like direct mail and leaflet printing. In addition, email means that fewer and fewer people are now sending letters – but this doesn’t mean that printed letterheads and business stationery aren’t of use to your business. So, with that in mind, here’s three reasons why letterhead printing is still important and effective, starting with how they can help your branding.

1. Get your brand out there

Every business needs a brand to survive – it’s just how today’s marketplace works. This means that you need to take every opportunity you can to help grow and develop your brand, both online and offline. By using printed letterheads on your letters and other official documents, you’re ensuring that your brand gets out there in another way, which can only be good for it. In addition, letterhead printing gives you another chance to develop and get feedback on your logo and other graphic design elements, helping you hone your brand. Have a look at this fantastic article by Start-Up Donut: How to design your own business stationery

2. Show a personal touch

Now that most businesses are going solely online, why not buck the trends and use a traditional form of communication like printed brochures with a personalised printed letterhead? This kind of attention to detail not only helps you stand out from the crowd, it also shows a personal touch to the way you do business. Think of it this way: if everyone is using impersonal online communication like emails and social media, a letter can really have a major effect on prospective customers and clients. This kind of personal touch can be key in securing new business, and cementing your existing business relationships as you fight off the competition.
Checkout one of our previous blog posts to help build on your business sales: Tips To Kickstart Business In 2016

3. Link them with your direct mail

Direct mail printing is still a very effective way of marketing your business, and you can use your printed letterheads as part of your direct mail campaign. You can do this by sending out an open letter to your customers and clients, or a thank you note for their ongoing business.

Call us today to find out more about how letterheads and branded business stationery could benefit your business.

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Join the conversation! 1 Comment

  1. Despite the fact that we are living in an increasingly digital age, it is vital to never underestimate the importance of professionally printed stationary. It adds creditability to your business as well as consolidates your brand.

    Reply

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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