Christmas is coming, and for many businesses across the country that means their busiest time of the year, and the time at which they are likely to make their most profits. In order to capitalise on the Christmas rush, and the sales in the New Year, many businesses and brands increase their marketing during November, December, and January. This means using printed leaflets, brochures, flyer printing and handing out lots of your business cards to make your brands and its products and services as visible as possible. But with everyone doing this, you need to make sure that your business stands out amongst the rest, so here are two tips for doing just that.

1. Go for High Quality Printing

When preparing for the Christmas rush, many businesses make the mistake of opting for low quality printing. Their rationale is that they need to make this season as profitable as possible, and that saving on printing increases their profits. However, low quality printing only serves to hurt your profits, by making your products and brand look cheap and uninspiring which potential customers automatically correlate to your own products. So, to make your brand stand out, you should instead go for a printer that offers high quality printing at reasonable prices, which will make your brand look better, and encourage more people to take you up on your offers.

2. Get your Branding and Graphic Design Right

Making your business stand out is all about getting your branding and graphic design right. A good brand can make the difference between success and failure, and it’s important that you don’t overlook it. If you already have a brand, it might be a good idea to run a check over your branding before designing your Christmas printed products, so that you can be sure that it’s up to scratch and in line with your other branded materials. If you haven’t yet developed your brand, now is a good time to start. Think about the colour pallete and which colours compliment one another and will exude your brand image in the best way.

If you are thinking about your christmas printing and marketing checkout one of our previous chrsitmas articles: ‘Tis The Season To Get Printing

Also checkout this great article from Smart Focus: Six Quick and Easy Christmas Marketing Tips You Can Implement Now

If you want to talk to us about getting your Christmas Cards printed or about your other print media marketing products, call us on 0845 2993 923 or get in touch via our website, Facebook or Twitter pages.

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Join the conversation! 2 Comments

  1. […] Struggling with your printed media marketing? Checkout one of our previous blog posts to help give your business marketing a boost this Christmas: How To Get Your Christmas Marketing Right […]

    Reply
  2. […] Looking for some helpful advice and tips? Check out our handy Christmas printing inspiration at : How To Get Your Christmas Marketing Right […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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