poster design and print advertising

When you start an e-commerce business, it can be tempting to advertise it exclusively online. After all, it’s easy for users to click through to your business directly from an online advert. However, this may be a mistake. It’s highly likely that not all your potential customers pay attention to online advertising. Online advertising is so prolific and impersonal that many people simply ignore it. If you really want your online start-up to be successful, you need to find a cost-effective, far-reaching and highly personal method of advertising it. In short, it’s time to turn to printed media advertising!

How can printed advertising help me connect with customers personally?

Sending potential customers printed advertising material by post is a great way to make them feel like they have a personal connection with your business. Direct Mailer based advertising is inherently personal because it is delivered straight to individual customers’ front doors! Sending high-quality printed leaflets or brochures directly to potential customers can make them feel valued while providing them with a compact and informative source of information about your business. As the Leaflet London website puts it, this makes leaflets “a high impact form of advertising”. E-commerce businesses can sometimes be perceived as a little impersonal, as they don’t have physical branches that customers can go into. Directly sending customers printed advertisements is a fantastic way to redress this perception.

Can printed advertising really help me reach a wider audience?

Posters and flyers can be put up in highly-populated public places to ensure that huge numbers of people get a chance to view them. A well-designed printed advertisement in a public place can often catch the eyes of passers-by in a way that online adverts (or even televised adverts) don’t. This is partly to do with the desire to ignore online advertising that we discussed in our introduction, but it is also because people tend to look for interesting features in their surroundings when they’re out and about. The small business website Chron phrases it very elegantly: “people are likely to notice posters out of sheer boredom” (Article: The Advantages Of Posters.) The setting will help your advertising material stand out more and affect more people!

Is printing adverts really an affordable option?

As a new e-commerce start-up, your business may not have the funding to launch a televised or radio-based advertising campaign. You may even find it difficult to fund an online advertising campaign over a long period. Printing your advertising material, however, is much cheaper i.e. leaflet printing. Not only is the printing process affordable, so is distributing your advertising material. Television and radio ads need to be played multiple times to reach a reasonably-sized audience, and online adverts need to be kept up for a long period. However, printed leaflets or flyers only need to be sent out to each prospective customer once and the cost of keeping a poster up in a public location is minimal. As such, costs are kept down. But don’t just take our word for it: check out our leaflet printing prices and our cheap poster printing prices.

Here at PrintUK.com , we pride ourselves on providing high-quality printing in London. If you have a new e-commerce start-up that you need to advertise to a wider audience, you may be surprised by how much our printing services can help you. If you need some ideas for your design and printing, feel free to check out our previous blog entries here:
Content and Design Tips For Power Leaflets That Get you Results

Get in touch today, and discover the power of printed advertising!

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Join the conversation! 1 Comment

  1. […] not sold? Checkout one of our previous blog posts: Your E-Commerce Business Needs To Use Print Advertising! So if you haven’t sent out flyers in a while, get in touch today and see how we can help you […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Business Cards, Direct Mail, Graphic Design, Leaflets, London, Marketing, Online Design, Printing, PrintUK.com, Upload Your File, World

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