Envelope Printing and Design

How many times have you picked up a stack of mail from your doormat and chucked half of it into the recycling bin before you’ve even opened it? With so many leaflets and letters coming through our doors from people trying to sell their wares or their services, making an impact is tough.

That’s why envelope printing could be the perfect way to make your mailings stand out. If it’s easy to identify from the outside who your letter is from and what it’s about, many people will feel more inclined to read it.

Checkout one of our previous blog posts: 2 Ways Printed Stationery Can Help Build Your Brand

What info should you include?

If you try to cram too much on to your envelope, you could miss the point of decorating or designing the envelope; you want to create just enough interest for the recipient to want to read on, but not give everything away and make it pointless for them to bother opening the envelope.

When you’re sending out a great deal on a product or service, trail it on the front but don’t tell your reader everything. For instance, if you’re a pharmacy chain giving away half price flu jabs during one specific week, put “Get your half price flu jab” on the outside, but don’t explain how, where or when your potential customer can bag the bargain. So they have to open the letter and read on, because curiosity always gets the better of us.

Have a look at this really good article to help with your envelope design and printing: Ways to make your mail get noticed

It’s not just about marketing

Although there are obvious benefits to marketers printing and designing envelopes, there are plenty of other occasions when a business might want to add something a little special to a mailing.

If you’re inviting staff or guests to an awards ceremony, dinner or party, then a beautifully designed personalised envelope could also help to add something a little special to your event, building anticipation from the off.

Envelope printing is a fantastic way to make an impact in a world where junk mail rules. If you’re looking for a cheap, high quality printer with a great selection of design agency quality templates, you’re in the right place – get in touch with PrintUK.com  today to see how we can help you increase your return on investment and marketing effectiveness of your envelope design and printing.

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Join the conversation! 3 Comments

  1. […] Checkout one of our previous blog articles to help accelerate and improve your business marketing through print media: Printed Envelopes Give Your Business Advertising the Edge! […]

    Reply
  2. […] That said, here is a crucial question to consider. How much of your message will they fully understand if your carefully crafted communication is ‘shattered’? What this means is that, often, those creating the direct mail piece will use the combination of elements to tell a complete story. It’s also frequently the case that the recipients are expected to access what they receive in a certain order – they read the formal letter, open and read through the accompanying impactful brochure, leaflet or flyer, and then respond by using a printed postcard. Check out one of our previous articles: Printed Envelopes Give Your Business Advertising the Edge! […]

    Reply
  3. […] With cheap printing you can add in your envelope printing too, so you’ll have one less job to get stuck in to during the festive period! Your logo on the back of a printed envelope is a nice little teaser as to what’s inside; you can find more discussion about printed envelopes in one of our previous blog posts: Printed Envelopes Give Your Business Advertising the Edge! […]

    Reply

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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