Print Media, printing

How many times have you heard ‘print media is dead, it’s all about online now’? Well, rumours of the death of print media have been greatly exaggerated, it’s still here and here to stay. You can’t ignore the online world, but work the two together in harmony and you have the dream ticket…

Here are five reasons printing and print media isn’t dead:

Reason one

Your marketing materials are the face of your business, the physical mark in the world of who you are and what you do. Well designed, attractive flyers and brochures will add to your credibility, and an established and serious company needs to have information at hand ready to give prospective customers.

Reason two

It can help you stand out from the crowd. Everyone has an online presence and it’s getting quite noisy out there. Junk mail used to be something that came through your door, now it’s an overflowing inbox – emails that you don’t even notice let alone read. Be proud of your printed materials like leaflet printing as many companies no longer have them so it gives you an edge.

Reason three

Print media is tangible – your customers can hold it and take it away with them. It lasts a long time; they can put it on the fridge or find it in their handbag, prompting them to contact you. It promotes brand familiarity too, if your potential customers have seen your print marketing, they will recognise you when they are searching online.

Reason four

Not everyone uses the internet. Even in these tech-savvy times, some customers will prefer the reassurance of a company that uses traditional methods. Use the two together and you cover all your bases.

Reason five

Print and digital go hand in hand. Even if you are dealing with a potentially younger, more tech-aware demographic, they will still receive direct mail and leaflets and occasionally act upon them. For example, a QR code on a printed brochure may lead a potential customer to your website. But its incredibly important to use both mediums when marketing. Checkout one of our previous articles: Direct Mail beats online, according to study. Also a very good article is from CustomerCommunications.com who talk about the importance of mashing up the two here. To Reach Your Future Customers, Mash Up Print and Digital

Having physical printed media consolidates your work online, gives you multiple marketing channels and makes you recognisable. It raises brand awareness and spreads the word – so go and spread it.

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Join the conversation! 2 Comments

  1. Totally agree – what would we do without the metro? There might be wifi on the tube now, but the ability to pick up and pass on a newspaper is an art that will not die (I hope) for some time.

    Reply
  2. […] read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005) If you would like to discuss your print and design requirements, please contact us today at Print […]

    Reply

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business, Direct Mail, Graphic Design, London, Marketing, Networking, Printing, PrintUK.com, Sales, World

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