Corporate Printing and Design

If you’ve started up a business in the UK this year, you’re certainly not alone. According to government figures, 581,000 new companies were registered in the UK last year and this record is set to be broken in 2015. Some 600,000 startups are expected to launch, as an increasing number of people embrace their entrepreneurial side and enter self-employment.

But with so many new businesses entering the market and many of them competing for the same custom, not every company will thrive. It’s a well-known fact that the majority of startups fail to survive their first two years. Only those that are well-conceived, marketed correctly, properly funded and intelligently managed are likely to put down roots for the long term and claim market share.

stationery printingEnsuring your startup succeeds

As a startup founder, the question to ask yourself is: how can you make your business stand out from the crowd? In the digital age, consumers are looking for greater value at a lower cost, and companies need to work harder than ever to secure their custom. In order for businesses to drive revenue, they not only need to offer excellent products and services, they need to market themselves effectively. This is a key priority for any new company.

Very often, startup founders are highly time-pressed, given the number of tasks they have ongoing. They need to invest man-hours in product development, sales, finance, administration, customer service and marketing, and there may not be a team of employees to share the load. It’s certainly unlikely that there will be a full-time marketing professional on the books, someone whose sole responsibility is to advertise the business. One of the dangers is that advertising and promotional work gets overlooked in favour of more immediately pressing duties.

How the specialists can help

This is where it can pay dividends to outsource marketing tasks to a graphic design and printing specialist. Getting an expert to design your startup’s website, create corporate brochures, design eye catching flyers, business cards and other printed promotional materials can be a great move. It not only relieves the time pressure on you, as the startup founder, but it ensures a high quality, professional job is done.

Ultimately, for a new business to thrive – whether online or offline – it needs to impress consumers. High-quality, bespoke printing and promotional items help create the right impression – one of a company people want to buy from. This can help attract custom and ensure exciting new businesses can be built from solid foundations.
Helpful Information Sources and Articles:
PrintUK.com : How Colour Psychology Can Be Used To Successfully Promote Your Brand
Entrepreneur.com : Don’t Overlook Print When Mapping Out Your Startup Marketing Plan

If you need help creating a print marketing strategy or would just like a bespoke brochure creating get in touch with PrintUK.com and a member of the team will be more than happy to help.

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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