Business Card Printing and Design

According to a recent Lucrazon infographic (http://www.lucrazon.com/dissecting-the-successful-business-card), handing out business cards will increase your sales performance figures by 2.5% for every 2,000 cards you distribute. In order to maintain and increase these figures, it is important that your business cards feature a high quality printing design that captivates the interest of your potential clients and encourages them to investigate your company’s products and services in greater detail. Unfortunately, many businesses do not pay close enough attention to the printing design of their business cards and, in doing so, fail to secure the loyalty and future custom of potential clients. To ensure that you do not fall victim to these mistakes, listed below are three of the most common business card printing errors and the ways in which you can avoid committing them.

1. Neglecting to include important contact information

In today’s technologically advanced society it is important that your business card includes as much contact information as possible. Rather than simply including your company’s phone numbers and direct mail address, you should also include your company email address as well as any social media profiles which your company may operate. As we discuss in a separate Print UK blog post: (Business Card Tips for Start-Ups), “Social media info allows people to find out more about the company and keep in touch on a more informal basis”. Consequently, by including all this information, you can equip your prospective clients with the opportunity to contact your business in the online or offline manner of their choosing.

2. Using oversized cards

Many businesses will opt for larger business cards under the assumption that they will be more likely to capture the interest of potential clients. Unfortunately, due to the fact that these oversized business cards may not fit in traditional card holders, purses or wallets, you risk them being thrown away simply due to their size! For this reason, it is strongly recommended that you invest in standard sized 55mm x 85mm Business Card to avoid any costly over-sizing errors.

3. Minuscule print

In an effort to include more information on their business cards, many companies will reduce the font size of their text. However, this common printing mistake can do more harm than good due to the fact that your prospective clients will have trouble reading your business cards. If you cannot clearly read your business card at a glance without squinting or putting on reading glasses, you will need to increase the font size of your text. As a rule, you should always use a font size that is greater than nine point.

We have a range of Business Card products and Design Templates for you to choose from. If you do have any questions please do not hesitate to get in contact and a member of our team will be more than happy to help.

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Join the conversation! 1 Comment

  1. […] Check out one of our previous blog articles: The Top Three Business Card Errors that you must avoid at all costs […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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Advertising, Branding, Business Cards, Graphic Design, Marketing, Networking, World

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