folded leaflet printing
In an era where online marketing campaigns seem to be the go-to solution when attempting to generate sales leads, it’s often far too easy to overlook more traditional methods of promotion such as folded leaflet printing and direct mail, (Note: The picture above is a nice innovative design where it is a folded leaflet but folds into becoming its own envelope) – whilst a well-meaning savvy web campaign might look the bee’s knees, it’s important to consider how to best engage with both existing and potential customers. It may come as a surprise, but in many instances, print is still King. Article: Direct Mail has a greater effect on purchase than digital ads.

Ultimately, your choice of marketing should be dictated by your target audience, although many companies make the mistake of operating solely online without considering that a direct mail campaign might reap rewards. Put simply, the classics never go out of style.

Know your audience

New media marketers might promote the idea that everybody is now connected to the internet, although the important thing to realise is not everybody actively engages with the online world. Consider a corner shop businessman, takeaway owner or pub landlord – to offer just three examples. Many established small-to-medium sized business owners have been responding to long established methods and are unlikely to embrace digital marketing. It’s therefore difficult to generate leads when your prospects have no intention of using Facebook or Google, so why not utilise leaflet printing and direct mail to target them instead?

The truth is that direct mail works. Whether it’s on a consumer level (think ordering a pizza from the firm that pushed a leaflet through your door) or in a business-to-business capacity (when the same restaurant you ordered your pizza from responded to a promotional leaflet and ordered a new oven), the outcome is the same: profit.

Longevity of direct mail campaigns

On average, 14% of leaflet recipients are likely to keep the literature they receive and potentially place an order – the same simply cannot be said for an online advert, which is gone in the blink of an eye.

That said, it’s important to ensure that your leaflet or flyer captures the imagination of your existing or prospective customers – try to be friendly; positive thinking always helps!

If that’s not your forte, consider contacting us to discuss graphic design and wider advertising ideas – it’s what we’re here for.

Checkout one of our previous blog posts for a little bit more information on designing and printing your next folded leaflet and direct mail campaign:

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  1. […] Checkout one of our previous blog articles for a little bit more help advice on direct mail printing: Innovative Direct Mail is still the Business […]


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About is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: If you would like to get in contact you can email us at : or call on 0845 2993 923


Advertising, Branding, Direct Mail, Graphic Design, Leaflets, Marketing, Sales


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