Poster printing and design, canvas prints

If you want to share your corporate message with the world, you’ll have to start by ingraining it in the mindset of your own company. You need to spread the message to your own staff first and a great way to do that is by simply printing your corporate mission.

Most companies have art in the office, but with high quality graphic design you can incorporate the mantras you want your staff to live by into stylish internal branding messages, strategically placed around the office. This is art, but it will give you so much more.

Impress visitors

As well as reinforcing the core values of your company at literally every turn with some impressive poster printing or canvas prints which can make for an awe-inspiring display for visitors – both clients and potential recruits – to your company. It goes beyond simple art, too.

Pick any company with a reputation for great service (How Starbucks, Walmart and IBM launch brands internally and what you can learn from them) and you’ll find they focus on internal branding. It’s a commitment from the top up to make your staff live and breathe the company philosophy and care about the company’s success. It’s a team effort where everybody matters and everybody contributes to the cause.

What is your internal brand?

So what are the phrases you should consider? If you don’t have a corporate ethos set in stone then think about the following questions:

– What is the first word or phrase that comes to mind when people hear your company name?
– What are your core brand values?
– What do your customers say about you?
– What is the highest compliment you receive?
– What quality are you looking for in your staff?
– What excites your employees about your company?
– What do you say to inspire your staff?

There are so many other questions you can ask and the answers will give you a wealth of material that can motivate, inspire and drive your staff on to make your company better. Art alone simply won’t cut it, of course, but you can use these framed, clear-cut mantras as the cornerstone of an educational programme that will help you drive your company forward.

Need some more helpful points checkout one of our previous blog posts: Get your SME’s branding right and recognised

It’s a small step in the right direction, but you might be surprised where this takes you. Of course, if you already have ideas and want to put them into practice, get in touch with Print UK today!

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Join the conversation! 1 Comment

  1. […] talked about the importance of internal branding before. Previous article: Internal Branding: Print your Corporate Message, but now let’s look at it in more detail in relation to printed stationery and graphic […]

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About PrintUK.com

PrintUK.com is a long established family-run print company based in the Tees Valley. Specializing in high quality lithographic and digital print. Our machinery is state of the art and is continuously updated to offer the best in print quality. We pride ourselves on customer service and relations in terms of responsiveness, dependability and competitive prices. Our friendly team of experienced and specialised staff are flexible to the needs and requirements of the customer. We continually asses all company activities in order to lessen our carbon footprint, and in recent years we have reduced our non-recyclable waste by 66%. By advising clients on stock, size, pagination and finish, we aim to minimize inefficiencies and wastage on their jobs, also providing them with direct financial savings. We are certified with the FSC (Forest Stewardship Council) and World Land Trust, which ensures that our specified papers are from sustainable, legal and well-managed forest sources, and therefore we are able to bear the FSC logo on your printed products. Continuous innovation and progression in raising our industry standards has helped provide better print and minimize our environmental impacts. For more details and insight into our business you can visit our website at: www.PrintUK.com If you would like to get in contact you can email us at : Hello@PrintUK.com or call on 0845 2993 923

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